c. What is Lorenzo's total revenue? d. What is Lorenzo's accounting profit? e. What is Lorenzo's economic profit? f. Is Lorenzo earning a normal profit? If his goal is to maximize economic profit, should Lorenzo quit t

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
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ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
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Problem 14E
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14. Lorenzo lives in New York City and runs a business that sells guitars. In an average year, he receives $851,000
from selling guitars. Of this sales revenue, he must pay the manufacturer a wholesale cost of $476,000; he also
pays wages and utility bills totaling $281,000. He owns his showroom; if he chooses to rent it out, he will receive
$71,000 in rent per year. Assume that the value of this showroom does not depreciate over the year. Also, if
Lorenzo does not operate this guitar business, he can work as an accountant and receive an annual salary of
$34,000 with no additional monetary costs. No other costs are incurred in running this guitar business.
a. Which costs are considered explicit? Which costs are considered implicit?
b. What is Lorenzo's total cost?
C.
What is Lorenzo's total revenue?
d. What is Lorenzo's accounting profit?
e. What is Lorenzo's economic profit?
f. Is Lorenzo earning a normal profit? If his goal is to maximize economic profit, should Lorenzo quit the
guitar business and work as an accountant, or should he continue his guitar business.
Transcribed Image Text:14. Lorenzo lives in New York City and runs a business that sells guitars. In an average year, he receives $851,000 from selling guitars. Of this sales revenue, he must pay the manufacturer a wholesale cost of $476,000; he also pays wages and utility bills totaling $281,000. He owns his showroom; if he chooses to rent it out, he will receive $71,000 in rent per year. Assume that the value of this showroom does not depreciate over the year. Also, if Lorenzo does not operate this guitar business, he can work as an accountant and receive an annual salary of $34,000 with no additional monetary costs. No other costs are incurred in running this guitar business. a. Which costs are considered explicit? Which costs are considered implicit? b. What is Lorenzo's total cost? C. What is Lorenzo's total revenue? d. What is Lorenzo's accounting profit? e. What is Lorenzo's economic profit? f. Is Lorenzo earning a normal profit? If his goal is to maximize economic profit, should Lorenzo quit the guitar business and work as an accountant, or should he continue his guitar business.
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