Bosch claims to be the leader in terms of energy efficiency in the washing machine market and produces a special-design motor that is used in the manufacturing of its washing machines. The market demand and the total cost for Bosch’s washing machines are estimated as follows: P = 3,200 – 0.20Q TCwashing machine = 60,000 + 1,280 Q + TCMotor In this equation, Q is the number of washing machines sold per month, P is the TL price of washing machines, TCMotor is Bosch’s total cost of manufacturing the special-design motors in TL. In addition, TCMotor is estimated to be TL160 per motor without any additional fixed costs. a. As a result of its special design, the motors can be used only in the manufacturing of Bosch washing machines with no external market. Determine the profit-maximizing number of washing machines Bosch should manufacture and sell. Explicitly state the transfer price that Arçelik should set for the special-design motors.
Bosch claims to be the leader in terms of energy efficiency in the washing machine market and produces a special-design motor that is used in the manufacturing of its washing machines. The market demand and the total cost for Bosch’s washing machines are estimated as follows: P = 3,200 – 0.20Q TCwashing machine = 60,000 + 1,280 Q + TCMotor In this equation, Q is the number of washing machines sold per month, P is the TL price of washing machines, TCMotor is Bosch’s total cost of manufacturing the special-design motors in TL. In addition, TCMotor is estimated to be TL160 per motor without any additional fixed costs. a. As a result of its special design, the motors can be used only in the manufacturing of Bosch washing machines with no external market. Determine the profit-maximizing number of washing machines Bosch should manufacture and sell. Explicitly state the transfer price that Arçelik should set for the special-design motors.
Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter14: Pricing Techniques And Analysis
Section: Chapter Questions
Problem 1E
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Bosch claims to be the leader in terms of energy efficiency in the washing machine market and produces a special-design motor that is used in the manufacturing of its washing machines. The market demand and the total cost for Bosch’s washing machines are estimated as follows:
P = 3,200 – 0.20Q
TCwashing machine = 60,000 + 1,280 Q + TCMotor
In this equation, Q is the number of washing machines sold per month, P is the TL price of washing machines, TCMotor is Bosch’s total cost of manufacturing the special-design motors in TL.
In addition, TCMotor is estimated to be TL160 per motor without any additional fixed costs.
a. As a result of its special design, the motors can be used only in the manufacturing of Bosch washing machines with no external market. Determine the profit-maximizing number of washing machines Bosch should manufacture and sell. Explicitly state the transfer price that Arçelik should set for the special-design motors.
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