Because market and operating conditions are different in each target market all consumers will react similarly to the firm's pricing strategy. the choice of a pricing strategy is not specific to the target market. prices need to be held constant because everything else is changing.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Because market and operating conditions are different in each target market

all consumers will react similarly to the firm's pricing strategy.
the choice of a pricing strategy is not specific to the target market.
prices need to be held constant because everything else is changing.
only horizontal price fixing should be used.
none of the above.
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