Based on the case study what is meant by an ‘ageing’ population? Examine some of the key ways in which an ageing population can affect the supply side of the economy. In a country of your own choice, identify some of the major social trends over the last decade. How are these trends reflected in changing patterns of consumption? Choose three countries for different continents. Produce data to show the age distribution of the population in each of the countries in a given year. Account for any differences in the age profile of the three countries and suggest ways in which these differences might affect their respective economies in both the short and the long term

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Based on the case study what is meant by an ‘ageing’ population? Examine some of the key ways in which an ageing population can affect the supply side of the economy. In a country of your own choice, identify some of the major social trends over the last decade. How are these trends reflected in changing patterns of consumption?  Choose three countries for different continents. Produce data to show the age distribution of the population in each of the countries in a given year. Account for any differences in the age profile of the three countries and suggest ways in which these differences might affect their respective economies in both the short and the long term.

Q2. CASE STUDY
A shock to the system:
For the most part changes in a firm's (or industry's or sector's) external environment tend to be relatively
predictable and this can aid business planning. Economic indicators, for example, usually signal the onset
of a recession (or recovery) well before it occurs and this provides businesses with time to consider not
only how they are likely to be affected by economic change, but also what steps they can take to minimise
any potential threat to the organisation (or maximize any opportunity). On occasions, however, the business
environment can change dramatically and unexpectedly for the worse, leaving some firms to face rapidly
deteriorating trading conditions often without any contingency plans in place.
Such a situation occurred on Tuesday 11 September 2001 when terrorist attacks on the World Trade Center
and the US Department of Defense rapidly sent shock waves through the global economic system,
engulfing a wide range of firms and industries in all countries. The most immediate and obvious
manifestation of the crisis was seen in the airline industry where the major airline operators suddenly found
people unwilling to fly, thereby significantly exacerbating the problems already being experienced as a
result of increased competition and recession in some of their markets. In the United States carriers such
as United, Delta and Continental announced tens of thousands of redundancies and further job losses were
announced by British Airways, Virgin and Air Canada. Elsewhere in Europe both Swissair and Sabena went
into receivership and other operators signalled a period of retrenchment.
The knock-on effect of the reduction in air travel also impacted on two allied industries: aircraft
manufacturing and tourism. Again this found expression in falling demand and the inevitable loss of jobs.
Companies such as Airbus Industrie, Boeing and Bombardier slimmed down their workforces and additional
job losses occurred in supplier organisations including Rolls-Royce and in travel, tourism and allied
industries such as hotels, catering and car hire. For a company such as Disney, for instance, the impact on
visitor numbers at its theme parks in America and Europe was immediately felt and numerous other
organisations and holiday destinations rapidly experienced the effect of the decline in overseas tourists in
the immediate aftermath of the attack.
While it was suggested at the time by a number of observers that some businesses might have been taking
advantage of the crisis to slim down their workforces, there seems ltle doubt that the attack had a
significant economic as well as human and psychological impact. Mercifully such shocks to the system tend
to be few and far between and even when they occur some enterprising firms will find they provide
unexpected business opportunities.
Transcribed Image Text:Q2. CASE STUDY A shock to the system: For the most part changes in a firm's (or industry's or sector's) external environment tend to be relatively predictable and this can aid business planning. Economic indicators, for example, usually signal the onset of a recession (or recovery) well before it occurs and this provides businesses with time to consider not only how they are likely to be affected by economic change, but also what steps they can take to minimise any potential threat to the organisation (or maximize any opportunity). On occasions, however, the business environment can change dramatically and unexpectedly for the worse, leaving some firms to face rapidly deteriorating trading conditions often without any contingency plans in place. Such a situation occurred on Tuesday 11 September 2001 when terrorist attacks on the World Trade Center and the US Department of Defense rapidly sent shock waves through the global economic system, engulfing a wide range of firms and industries in all countries. The most immediate and obvious manifestation of the crisis was seen in the airline industry where the major airline operators suddenly found people unwilling to fly, thereby significantly exacerbating the problems already being experienced as a result of increased competition and recession in some of their markets. In the United States carriers such as United, Delta and Continental announced tens of thousands of redundancies and further job losses were announced by British Airways, Virgin and Air Canada. Elsewhere in Europe both Swissair and Sabena went into receivership and other operators signalled a period of retrenchment. The knock-on effect of the reduction in air travel also impacted on two allied industries: aircraft manufacturing and tourism. Again this found expression in falling demand and the inevitable loss of jobs. Companies such as Airbus Industrie, Boeing and Bombardier slimmed down their workforces and additional job losses occurred in supplier organisations including Rolls-Royce and in travel, tourism and allied industries such as hotels, catering and car hire. For a company such as Disney, for instance, the impact on visitor numbers at its theme parks in America and Europe was immediately felt and numerous other organisations and holiday destinations rapidly experienced the effect of the decline in overseas tourists in the immediate aftermath of the attack. While it was suggested at the time by a number of observers that some businesses might have been taking advantage of the crisis to slim down their workforces, there seems ltle doubt that the attack had a significant economic as well as human and psychological impact. Mercifully such shocks to the system tend to be few and far between and even when they occur some enterprising firms will find they provide unexpected business opportunities.
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