Based on the case study what is meant by an ‘ageing’ population? Examine some of the key ways in which an ageing population can affect the supply side of the economy. In a country of your own choice, identify some of the major social trends over the last decade. How are these trends reflected in changing patterns of consumption? Choose three countries for different continents. Produce data to show the age distribution of the population in each of the countries in a given year. Account for any differences in the age profile of the three countries and suggest ways in which these differences might affect their respective economies in both the short and the long term
Based on the case study what is meant by an ‘ageing’ population? Examine some of the key ways in which an ageing population can affect the supply side of the economy. In a country of your own choice, identify some of the major social trends over the last decade. How are these trends reflected in changing patterns of consumption? Choose three countries for different continents. Produce data to show the age distribution of the population in each of the countries in a given year. Account for any differences in the age profile of the three countries and suggest ways in which these differences might affect their respective economies in both the short and the long term
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Based on the case study what is meant by an ‘ageing’ population? Examine some of the key ways in which an ageing population can affect the supply side of the economy. In a country of your own choice, identify some of the major social trends over the last decade. How are these trends reflected in changing patterns of consumption? Choose three countries for different continents. Produce data to show the age distribution of the population in each of the countries in a given year. Account for any differences in the age profile of the three countries and suggest ways in which these differences might affect their respective economies in both the short and the long term.
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