BAQARAH Milk is fresh cow’s milk from Bangladesh’s first industrial hi-tech dairy farm which is equipped with the most advanced technology for milking cows and processing milk. All the cows are purebred Holstein Friesian from Australia. The farm ensures that milk is hygienically produced without human touch from milking to packing. It is instantly pasteurized to preserve the milk quality. The key features of BAQARAH milk is pure, fresh, low fat, free of antibiotic, free of toxin and of global standard. a) Which pricing strategy will be applicable for this product- price skimming or pricing penetration? Justify your position with three proper logics. b) In the given situation, which stage of buying decision process of consumers the company

BAQARAH Milk is fresh cow’s milk from Bangladesh’s first industrial hi-tech dairy farm which is equipped with the most advanced technology for milking cows and processing milk. All the cows are purebred Holstein Friesian from Australia. The farm ensures that milk is hygienically produced without human touch from milking to packing. It is instantly pasteurized to preserve the milk quality. The key features of BAQARAH milk is pure, fresh, low fat, free of antibiotic, free of toxin and of global standard. a) Which pricing strategy will be applicable for this product- price skimming or pricing penetration? Justify your position with three proper logics. b) In the given situation, which stage of buying decision process of consumers the company

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter15: Distribution Channels And Supply Chain Management

Section15.4: Components Of The Supply Chain

Problem 1LO

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