At times, _______ ___ of marketing technology tools tend to spam multiple areas of search analytics, as in the case of how SEMrush provides organic search, paid search, search listening, and competitive search analysis.     The Extent   The Reach   The Scope   The Impact   A business can only indirectly influence __________ _  by means such as producing  exceptional products, providing exceptional experiences, establishing strong brand loyalty, providing preferred online experiences, and creatively engaging with customers and the press.     Owned media visibility   Social media visibility   Earned media visibility   Paid media visibility   In the world of Website Analytics Metrics and Dimensions, this type of  data is responsible for recording individual page view actions on a Website.     Service-level data   Customer-oriented data   Hit-level data   Web-grouping level data   This type of dimension is considered engagement of high priority for customers. Thus, it helps to determine the effectiveness of social media to drive higher engagement.   Customers' Posts   Clicks-per-rate   Conversions   Return on Investment   In the context of paid media analytics, a Strategist  is required to measure business performance to ensure that investments are supporting business objectives.  In accessing analytics and measuring performance, Strategists can effectively leverage two paid media analytics marketing technology tools.   Reporting Analytics and Awin Affiliated Reports   Awin Affiliated Reports and Bing Ads   Affiliated Reports and Bing Ads   Bing Ads and Reporting Analytics

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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At times, _______ ___ of marketing technology tools tend to spam multiple areas of search analytics, as in the case of how SEMrush provides organic search, paid search, search listening, and competitive search analysis.

 
 

The Extent

 

The Reach

 

The Scope

 

The Impact

 

A business can only indirectly influence __________ _  by means such as producing  exceptional products, providing exceptional experiences, establishing strong brand loyalty, providing preferred online experiences, and creatively engaging with customers and the press.  

 

Owned media visibility

 

Social media visibility

 

Earned media visibility

 

Paid media visibility

 

In the world of Website Analytics Metrics and Dimensions, this type of  data is responsible for recording individual page view actions on a Website.

 
 

Service-level data

 

Customer-oriented data

 

Hit-level data

 

Web-grouping level data

 

This type of dimension is considered engagement of high priority for customers. Thus, it helps to determine the effectiveness of social media to drive higher engagement.

 

Customers' Posts

 

Clicks-per-rate

 

Conversions

 

Return on Investment

 

In the context of paid media analytics, a Strategist  is required to measure business performance to ensure that investments are supporting business objectives.  In accessing analytics and measuring performance, Strategists can effectively leverage two paid media analytics marketing technology tools.

 

Reporting Analytics and Awin Affiliated Reports

 

Awin Affiliated Reports and Bing Ads

 

Affiliated Reports and Bing Ads

 

Bing Ads and Reporting Analytics

 

 

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