Assume you own an online business, you can choose whether your customers would have to pay before delivery, after delivery or part payment before delivery. All variants have their merits and demerits for you as a business owner. Assume that you can select only one of the three options. Which one would you opt for? Justify your answer.

Assume you own an online business, you can choose whether your customers would have to pay before delivery, after delivery or part payment before delivery. All variants have their merits and demerits for you as a business owner. Assume that you can select only one of the three options. Which one would you opt for? Justify your answer.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter4: E-business: Managing The Customer Experience

Section4.2: E·business In The B2b Market

Problem 1LO

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