Assume that Young Corporation is introducing a new heartburn relief medication as an over the counter treatment. Young's marketing team used data to determine how to meet the minimum sales goals. The team determined that switching to an online marketing plan would be the best to maximize sales. This is an example of using Question 8 options: a) descriptive analytics b) diagnostic analytics c) predictive analytics d) prescriptive analytics

Assume that Young Corporation is introducing a new heartburn relief medication as an over the counter treatment. Young's marketing team used data to determine how to meet the minimum sales goals. The team determined that switching to an online marketing plan would be the best to maximize sales. This is an example of using Question 8 options: a) descriptive analytics b) diagnostic analytics c) predictive analytics d) prescriptive analytics

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section5.2: No Mystery Here: Why Market Force Is A Leading Market Research Firm

Problem 2C

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