Assume that you sell products on the Internet. If you want to understand the factors which affect the behaviour of customers, what factors will be chosen in your research? Please describe the reasons.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
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Assume that you sell products on the Internet. If you want to understand the factors which affect the behaviour of customers, what factors will be chosen in your research? Please describe the reasons.

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This question should be answered in the context of Information Management, maybe using one of the Theories of Information System.

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