Assignment Descriptions and Instructions This assignment is an essay which is divided into two parts. In part one, you are to use online research to identify PR programmes that engage audiences through each one of the four elements of today’s media cloverleaf, and PR programmes that engage audiences across all parts of the media cloverleaf. *Word limit: minimum 500 words The Social Media Campaign should take the following format: Situation analysis – an overview of the product or service and the situation in the marketplace which leads to the objective that the Social Media Campaign is designed to help you meet. PR Objective – what you want to achieve Target audiences: The types of people you want to reach Selection of social media Schedule Evaluation: How will you measure the success of your plan
This assignment is an essay which is divided into two parts.
In part one, you are to use online research to identify PR programmes that engage audiences through each one of the four elements of today’s media cloverleaf, and PR programmes that engage audiences across all parts of the media cloverleaf.
*Word limit: minimum 500 words
The Social Media Campaign should take the following format:
Situation analysis – an overview of the product or service and the situation in the marketplace which leads to the objective that the Social Media Campaign is designed to help you meet.
PR Objective – what you want to achieve
Target audiences: The types of people you want to reach
Selection of social media
Schedule
Evaluation: How will you measure the success of your plan
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