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- 1. Consider yourself a Marketing Manager. Explain how you would develop an effectivemarketing strategy for a Credit Card product using video streaming as a promotionalchannel.2. Discuss the merits and benefits of sales promotion in the context of marketing. Provideexamples to illustrate your points.3. Describe the marketing mix decisions (product, distribution, promotional, pricing) thatmarketers face. Choose a real-world product or service and apply the marketing mixdecisions to it, explaining your choices.1. Marketing is all of the activities used to exchange goods and services between businesses and consumers. a. True b. False 2. How many activities do marketers perform? a. 1 b. 8 c. 100s d. 251. Integrated Marketing Communication also known by industry as IMC is seen to be a contemporary approach to promoting company offers to the market. Assuming you are the Marketing Promotional Manager for your company, propose an IMC plan for any ONE of your companyâs offers (The company offer can be in the form of product, service, ideas, packaging, convenience etc.). Provide examples.2. Discuss the fundamentals of E â Business and the extent of its growth in Asia in terms of B2B and B2C approaches to business. Provide examples*Answer around 750 words/each question
- 4. Target marketing allows a firm to: Oa Select attractive market opportunities that are in line with its capabilities O b. Divide the market into clusters of consumers who share similar needs O. Create a distinctive image in the minds of consumers O d. Develop effective marketing mix strategies 17. A 10% annual increase in sales, remaining the market share leader, and obtaining a 7% growth in new customers examples of typical Oa Strategic intent O b. Marketing objectives O. Vision statements O d. Pasition statementsTopic : Principle of Marketing Please read and answer thoroughly with clear and appropriate examples to illustrate as well as provide accurate information that is not shared wth other students so we dont have the same thing, please Each product will have a life cycle. Briefly explain each step in the Product Life Cycle (PLC), describing possible challenges and strategies which may be employed to sustain the sales and profitability of the product. Use appropriate examples to illustrate.7. How do we communicate in a meaningful way with a customer who, for cultural reasons, is outside of our comfort zone? What are our relevant ethical responsibilities in this regard? To support your position, cite specific sections of the NASW Code of Ethics as well as at least one academic piece.?
- 1. Present the vision, mission, core values, and objectives of Jolibee, McDonalds, and KFC. 2. Compare and contrast how these companies are performing based on product quality and services. 3. What differences do you note between its VMO's and the company's present position or status based on its established brand image.1. Discuss the differences among databases, data warehouses, and data mining. (Please explain all 3) 3. Briefly describe each of the following types of marketing:• One-to-one marketing• Affiliate marketing• Viral marketing• Blog marketing• Social network marketing• Proximity marketing 4. Briefly discuss each of the five elements of the social marketing process as discussed inthe text: fan acquisition, engagement, amplification, community, and brand strength.5. Research and briefly explain how ad auctions work at Facebook (i.e. Meta).6. Research and discuss the difference between Promoted Tweets and Twitter Ads.Instruction: THERE ARE SUB-TOPICS IN EVERY CHAPTER. PLEASE MAKE REACTION/REFLECTIN IN EACH TOPIC AND ITS SUBTOPICS. A. An Overview of Environmental Marketing 1.Green Marketing Importance 2.Green Marketing Mix 3.Advantage of Green Marketing
- PRODUCT :Fresco Grano bread (malaysia brand) 1.0 DESCRIPTION: • Brand name: Rainbows Sprouted • Packaging: • Weight: • Product: • Price: • Outlet: 2.0 PROFILE OF TARGET MARKET • Geographic: • Demographic: • Psychographic: • Behavioral: 3.0 PURCHASING BEHAVIOR5 What methods would you suggest to assess thepotential commercial success for the followingnew products? (a) a new, improved ketchup;(b) a three-dimensional television system thattook the company 10 years to develop; and (c) anew children’s toy on which the company holdsa patentplease explain these: Two months ago, you provided Niko and Luka with valuable marketing advice that helped them on how to position, price and promote their protein powder known as “Charged”. The 2 gentlemen were absolutely impressed with your SWOT analysis and perceptual mapping. The entrepreneurs want to engage you for a second consultation contract. This time, they want to have you develop a marketing communications strategy which will provide them the most visibility and highest form of peak interest. They want “Charged” be top of mind and have the kind of exposure that will drive revenue. Describe the promotional mix options that you would incorporate to create the awareness for “Charged”. Use two (2) promotional options and discuss the Pros and Cons of each