An economist working for Amazon wants to test how well the "99-cent pricing strategy" works. To do so, she analyzes the sales of products on the main page of Amazon to set up a difference-in-difference-style test. On the first day, all product prices are set at a flat price. On the second day, half of the products' prices are reduced by 1 cent so that prices end in ".99". You have the following data: Day Control group average sales (thousands of units) Treated group average sales (thousands of units) 1 200 140 190 170 What is the difference-in-differences estimate of the effect of 99-cent pricing? it decreased sales by 10 thousand units it decreased sales by 40 thousand units it increased sales by 40 thousand units it increased sales by 30 thousand units O O 2.
An economist working for Amazon wants to test how well the "99-cent pricing strategy" works. To do so, she analyzes the sales of products on the main page of Amazon to set up a difference-in-difference-style test. On the first day, all product prices are set at a flat price. On the second day, half of the products' prices are reduced by 1 cent so that prices end in ".99". You have the following data: Day Control group average sales (thousands of units) Treated group average sales (thousands of units) 1 200 140 190 170 What is the difference-in-differences estimate of the effect of 99-cent pricing? it decreased sales by 10 thousand units it decreased sales by 40 thousand units it increased sales by 40 thousand units it increased sales by 30 thousand units O O 2.
Chapter17: Income, Poverty, And Health Care
Section: Chapter Questions
Problem 28P
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