An advertisement reads, "Lively senior citizencommunity. No families with small children,please." Evaluate the ad.Usually, terms like "no children" arediscriminatory advertising. But when advertisinga specific senior community, the phrases areacceptable.Usually, protected classes cannot be mentionedin an ad. Exceptions can be made, though, forage, family status, and race.It is never acceptable to mention a protectedclass in an ad.It is always acceptable to advertise for familieswithout children.

The advertisement for a "Lively senior citizen community" with the stipulation "No families with…

Answered: An advertisement reads, "Lively senior…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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1. Choose two ads and analyze why you think people might find them offensive, disrespectful, or inappropriate. Could it be changed to be more sensitive? Does the outrage or worry about the ads’message make sense to you? What less controversial approach could the company have taken to promote its product? Should the company have been able to foresee the impact the ad would have? 2. Also think of one commercial or ad campaign in your lifetime that you know caused backlash or that you thought was problematic. Describe what you remember of the ad and the criticisms of it. Was it appropriate for your social context or do you agree with its critics? 3. Use one of the four sociological perspectives (conflict theory, feminist theory, structural functionalist theoryor the symbolic interactionist theory to explain why you think the ads were represented the way they were.
Citizen action publics such as The National Council on Drug Abuse and the National Road Safety Council utilize commercial marketing tools and programmes to influence individuals’ behavior to improve their well-being. This is an example of a. Social Marketing b. Organization Marketing c. Place Marketing US Based, Kroger is a famous franchise designed to serve its customers at as a self service, low margins, high volume operation. They fall in the category of a a. Supermarket b. Convenience Store c. Retailer d. Discount Store Which of the 4P’s generates revenue and has a direct impact on the company’s bottom line? a. Place b. Product c. Price d. Promotion A set of firms that supply the raw material, components, parts, information, finances and expertise needed to create the product or service are known as a. Channel distributors b. Intermediaries c. Upstream…
7 Which of the following is a way advertising targets consumers based on gender? Advertisements catered to men often contain complex metaphors. Women tend to prefer more humor in advertising. V Men respond better to strong colors and evocative images in advertising. O Advertisements catered to women are often more detailed.
3. What is your opinion about shampoo commercials that feature young ladies with long black hair? Are you aware of the subtle message involved in the ad?
Find and copy or describe an advertisement foran item that reflects Americans’ position on thefollowing values:a. Active/Passiveb. Material/Nonmaterialc. Hard work/Leisured. Postponed/Immediate gratificatione. Sensual gratification/Abstinencef. Religious/Secularg. Cleanlinessh. Performance/Statusi. Tradition/Changej. Risk taking/Securityk. Problem solving/Fatalisticl. Admire/Overcome naturem. Individual/Collectiven. Limited/Extended familyo. Diversity/Uniformityp. Competition/Cooperationq. Youth/Ager. Masculine/Feminine
Moral issues raised by advertising are complex. Below are the factors taht should be taken into consideration when determining the ethical nature of a given adertisement. Whici one is not a factor to be considered?a) economic effects, b) social effects, c) effects on desire, d) effects on belief
3. As a costumer, do you think having a face to face contact in advertising helps in increasing the credibility of the brand? Explain
the continued misrepresentation of Native Americans in advertising brands. Why do you think such distorted images continue? Do you think that the stereotypes that discusses maintain the continued oppression of Native Americans in the United States? Why or why not? What will bring about more positive images of Native Americans in advertising and other media? What obstacles prevent such positive portrayals?
“Because riding tricycles is a major cause ofaccidental injury to young children, the productshould be banned.” State and defend your positionon this issue (the first part of the statement is true).
Which of these is leading to changes in advertising using sex appeals? Multiple Choice O ● O O modernization of state and local laws regarding indecency loss of consumer attention for sexual content Millennial's preference for technology over the human form creation of a uniform standard of beauty O evolving views on gender identify
Why Credit card companies should not be allowed to advertise on college campuses. Why Advertising should never target young children.
Advertisements help in convincing customers to buy a product or service. Advertisers and marketers should be careful in creating ads for the general public. This ad was pulled after figuring in some controversies; LBC's Spelling Bee Commercial (2009) The Department of Education called the attention of LBC (Luzon Brokerage Movement) management for showing a commercial that encouraged wrong spelling among children. In a spelling bee contest, the emcee played by Edu Manzano called the contestants to spell remittance, affordable, and instant. They spelled out "LBC" instead. DepEd said that the commercial was encouraging wrong spelling of words. What is the social responsibility of entrepreneurs or advertisers to customers based on the example given above?

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