please answer within 30 minutes. its urgent. Alice Smith, Marketing Director for an on-line men's fashion store, just completed a direct mail test for a new line of men's sports jackets. The profit on each jacket sold was $50. The marketing mailingcost was $3 each. The chart below shows the top seven cells with the best response rates. If Alice mailed only those cells that were above the Break-Even Response Rate (BERR), what would theaverage response rate be?Response Rates - Top 7 CellsNumber Number of ResponseMailedBuyersRate1001010.00%240156.25%300144.67%228125.26%326144.29%209104.78%9944.04%

The Break-Even is when the total marketing mailing cost is equal to the Net profit. The Break-Even…

Answered: Alice Smith, Marketing Director for an…

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter1: An Overview Of Strategic Marketing

Section1.2: Dollar Shave Club: The Company For Men

Problem 1C

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