Alec came to the United States on a swimming scholarship. After a fewmonths of frustration with trying to find the swim goggles he prefers fromhome, he created a website that sells specialty goggles for swimming,skiing, and snowboarding. Before launching the website and filling orders,Alec spent a few months going to swim meets and gathering preferencesabout goggles from other international swimmers. Alec's actionsMultiple Choiceshowed that he had a ready market for thisproduct.showed that he was promoting the websitebefore it launched.demonstrated that he had little experiencewith this product.demonstrated his need to betterunderstand the market.

This question tells about the concept of branding, marketing and pre sales and how the market…

Answered: Alec came to the United States on a…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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