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- At what stage in a product’s life cycle are pioneering, competitive, and comparative advertising most likely to occur? Give a current example of each type.When the term "Marketing" is mentioned, many people assume it is only advertising. The fact of the matter is that marketing encompasses many principles. One of those principles is Value Proposition". value proposition is the full mix of benefits upon which a brand is positioned. There are five possible value propositions. List and briefly explain and give an example on each one.What types of promotion vehicles (direct marketing, events, radio, television, etc.) that are effective in persuading consumers to purchase something, or take some other action?
- Make a promotion strategy by describing the promotion mix- any 2 of the following:advertising, personal selling, sales promotion, personal selling, or social media for your products.Many people think that marketing is just about advertising and promotion. Why is this not accurate? Please Be specific in your response.eXplain w hat are some prevalent pitfalls that organizations should steer clear of during the design and implementation phases of sales promotion campaigns?"
- Consider a new product is launched, and you are selected as an advertising expert to promote thatproduct throughout its Life Cycle. Please explain the following questions separately for all the stages of product life cycle: a) What should be your objectives for advertisements of different stages of product’s LifeCycle.b) Debate on why you have selected an objective for advertisement during a specific stage. c) How those objectives will guide you in formulation of advertising campaign for different LifeStages of that product.Why companies are shifting their advertising money from traditional marketing to digital marketing?Describe push versus pull strategies. What is advertising, and what types of advertising do marketers use most often? What is an advertising campaign?