Absolut, a vodka brand, marketing team analyzed the market of vodka drinkers, then broke it down by consumers age. The team chose to focus on university students who were new to drinking alcohol; these people represent the of Absolut.
Absolut, a vodka brand, marketing team analyzed the market of vodka drinkers, then broke it down by consumers age. The team chose to focus on university students who were new to drinking alcohol; these people represent the of Absolut.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Absolut, a vodka brand, marketing team analyzed the market of vodka drinkers, then broke it down by consumers age. The team chose to focus
on university students who were new to drinking alcohol; these people represent the
of Absolut.
O a. focus group
O b. business portfolio
O c. value proposition
O d. target market
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