ABC, Inc., sells tea products to various customers. In recent years, profits have been declining. The CFO of the company investigated the reasons for the profit decline and performed regression analysis for sales and costs. She determined that sales depend on product price, delivery speed, customer services, and marketing expenses. She also determined that total costs consist of variable costs of $25 per unit and fixed costs of $56,000. Marketing expenses have a coefficient of determination of 75% related sales. List two advantages and two limitations of regression analysis.
ABC, Inc., sells tea products to various customers. In recent years, profits have been declining. The CFO of the company investigated the reasons for the profit decline and performed regression analysis for sales and costs. She determined that sales depend on product price, delivery speed, customer services, and marketing expenses. She also determined that total costs consist of variable costs of $25 per unit and fixed costs of $56,000. Marketing expenses have a coefficient of determination of 75% related sales. List two advantages and two limitations of regression analysis.
Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter4: Estimating Demand
Section: Chapter Questions
Problem 1E
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ABC, Inc., sells tea products to various customers. In recent years, profits have been declining. The CFO of the company investigated the reasons for the profit decline and performed regression analysis for sales and costs. She determined that sales depend on product price, delivery speed, customer
List two advantages and two limitations of regression analysis.
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