CASE STUDYG&D Ltd is a leading pharmaceutical company in Ghana. Upon conducting a SWOT analysis,G&D is gaining some control over its suppliers, distributors and competitors. Unsurprisingly, thecompany's stock price soared 15 percent in the first four weeks of 2018 while the overall stockmarket declined 3 percent. G&D is headquartered in Cantonments, Accra and having 1,800 full-time employees. The company acquired Ernest Chemist Ltd. for GHC5 million in 2017, addinga broad manufacturing and distribution network for expanding in the generic medications andmedical devices market. Based in Tema, Tobinco Ltd is a manufacturer of several brands ofmedical equipments and unprocessed medical supplies. D&G expects the Tobinco's acquisitionto contribute revenue of more than GHC2 million in 2018.Following the outbreak of COVID-19 in Ghana with the first recorded case on March 12, 2020when two infected travellers from Norway and Turkey landed at KIA, Ghana waged a war againstthe deadly virus with staggering statistics; 81,245 confirmed cases; 74,047 recoveries; 6,614active cases; 584 deaths; and 500+ new infections daily by February 2021, amidst restrictionsand various coping mechanisms.Since then, the Government of Ghana has been exploring the possibility of securing a vaccinelocally. Meanwhile, leading pharmaceutical manufacturer G&D recently formed a partnershipwith Merck Life Science to compete for the Food and Drugs Authority's new COVID-19vaccination project that will replace the Oxford AstraZeneca COVID-19 Vaccine in Ghana. Thetwo partners are developing Johnson and Johnson vaccine based on G&D clinical laboratoryplatform. Oxford AstraZeneca products are extensively used by the Ghana Health Service andother health services organizations throughout West Africa in the last 30 years. The Ministry ofHealth expects the first batch of the Johnson and Johnson vaccines to be available in January2022. G&D revenues for fiscal fourth quarter (Q4) of 2019 increased 6.2 percent year-over-year,partly due to the company's new Accessories division that was created after the acquisition ofTobinco Ltd.Requireda. Examine the strategies that made it possible for G&D to gain control over its suppliers,distributors and rivals.b. Discuss the extermal factors (social and political) that might have made G&D verycompetitive in the pharmaceutical industry.c. As a Consultant, examine four (4) intermal strengths that will enable G&D maintain itscompetitive advantage in the pharmaceutical industry.

A SWOT analysis is a composition of a company’s strength, weakness, opportunity and threats.…

Answered: a. Examine the strategies that made it…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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