A West Indies tour service provider is considering marketing West Indies tours to the U.S., Canada and the U.K. The tour provider finds that there are a lot of tours being offered by existing providers in the U.S. and Canada and there are many flights connecting the markets. Few tours are being offered in the U.K., but there are only a small number of flights connecting it to the Bahamas. Research of West Indies accommodation data indicates there has been little growth in accommodation bookings from any of these countries. Given the data, should the tour service provider market tours in these countries

A West Indies tour service provider is considering marketing West Indies tours to the U.S., Canada and the U.K. The tour provider finds that there are a lot of tours being offered by existing providers in the U.S. and Canada and there are many flights connecting the markets. Few tours are being offered in the U.K., but there are only a small number of flights connecting it to the Bahamas. Research of West Indies accommodation data indicates there has been little growth in accommodation bookings from any of these countries. Given the data, should the tour service provider market tours in these countries

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

ChapterC: Cases

Section: Chapter Questions

Problem 3.8A

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