A soap manufacturing company is planning to advertise in various channel to enhance its brand recall value. It has three different goals based on customer segments: Priority 1: at least 65 million high-income men (HIM) • Priority 2: at least 72 million high income women (HIW) Priority 3: at least 70 million low income people (LIP) As a matter of policy, the company requires at least 2 ads to be placed on sports, news and drama channels. No more than 10 ads can be placed in a single channel. Total advertisement budget is Rs. 700000.Advertisement viewing data is shown in the following table: Ad Channel Sports Game Show HIM HIW LIP Cost 120000 40000 7 4 8 5 6 News 6. 5 3 50000 Sitcom 4 7 40000 Drama 8 60000 Soap Opera 3 40000 69
A soap manufacturing company is planning to advertise in various channel to enhance its brand recall value. It has three different goals based on customer segments: Priority 1: at least 65 million high-income men (HIM) • Priority 2: at least 72 million high income women (HIW) Priority 3: at least 70 million low income people (LIP) As a matter of policy, the company requires at least 2 ads to be placed on sports, news and drama channels. No more than 10 ads can be placed in a single channel. Total advertisement budget is Rs. 700000.Advertisement viewing data is shown in the following table: Ad Channel Sports Game Show HIM HIW LIP Cost 120000 40000 7 4 8 5 6 News 6. 5 3 50000 Sitcom 4 7 40000 Drama 8 60000 Soap Opera 3 40000 69
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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