A new product is advertised on the “infomercials” as being “the best cleaner money can buy” and “if not completely satisfied, return the product for a full refund, including shipping.” The strategy to use a strong guarantee in this instance is “sound” because a. It is an example of a misleading or false advertising and is illegal b. The product is so superior to competition that there will be no claims for refunds c. It is just “advertising fluff” and the manufacturer has no intentions of refunding money d. For a product that is not too well known it reduces the buyer’s risk in purchasing

A new product is advertised on the “infomercials” as being “the best cleaner money can buy” and “if not completely satisfied, return the product for a full refund, including shipping.” The strategy to use a strong guarantee in this instance is “sound” because a. It is an example of a misleading or false advertising and is illegal b. The product is so superior to competition that there will be no claims for refunds c. It is just “advertising fluff” and the manufacturer has no intentions of refunding money d. For a product that is not too well known it reduces the buyer’s risk in purchasing

Business/Professional Ethics Directors/Executives/Acct

8th Edition

ISBN:9781337485913

Author:BROOKS

Publisher:BROOKS

Chapter8: Subprime Lending Fiasco-ethics Issues

Section: Chapter Questions

Problem 4.6EC

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