A Moving to another question will save this response.Question 14Giant Beanstalks is a company based in Maryland that processes and cans vegetables. It has contracts with several large farms in Riverdale, 80 miles away from the factory, that agree to sell their produce to Giant Beanstales. The companys products are available to the publiconly through Greenleaf, a grocery chain with 38 stores in the country.O a intensive distributionO b. selective distributionOc inclusive distributionO d. exclusive distributionO e. extensive distribution

Intensive distribution means the form of marketing strategy which involves placing the product in…

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Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section10.2: Dollar Shave Club Faces Sharp Competition

Problem 1C

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1. Suppose you are the producer of a product with a manufacturer's suggested retail price of $1000. Assume that this is the actual retail price. In your distribution channel, the retailer typically demands a margin of 30% off the retail price it charges. The wholesaler demands a 20% margin on the price at which he sells to the retailer. As the manufacturer, your cost of goods sold is $400. a. What price does the retailer pay? b. What price does the wholesaler pay? c. What is the manufacturer's contribution in dollars per unit? c. What is the manufacturer's contribution margin? 2. Suppose your fixed costs include $200,000 in advertising and $300,000 in overhead? a. What is the manufacturer's breakeven in terms of units? b. What is the manufacturer's breakeven in terms of dollars?
Provide answer in 1.4 and 2.

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Pride, William M

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