A local pharmaceutical firm of Pakistan has decided to restructure its end to end process as per the quality standards of DRAP (Drug Regulatory authority of Pakistan). The management is keen to implement Quality Management organization wide. You are asked to analyze the entire transformation. Employee involvement and its benefits The role of the top management in enforcing quality management Guidelines of quality costing system ensuring no damages Requirement for ISO certification

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
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A local pharmaceutical firm of Pakistan has decided to restructure its end to end process as per the quality standards of DRAP (Drug Regulatory authority of Pakistan). The management is keen to implement Quality Management organization wide. You are asked to analyze the entire transformation.

  • Employee involvement and its benefits
  • The role of the top management in enforcing quality management
  • Guidelines of quality costing system ensuring no damages
  • Requirement for ISO certification
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