A leading automobile manufacturer is planning to launch an electric car in Pakistan. The company plans to offer three variants in electric cars. i.e. E- Standard Car, that uses an electric charging and based on heavy batteries useable for 120 kilometers in one charge. E- Solar Car includes various solar panels for the charging purposes. This variant will include the solar batteries which will be charged with sunlight. However the third variant named E-Premium Car will have both solar panels for charging and a range extender installed as a backup of energy. This will give customers a safe way to use electric cars in Pakistan as it has a backup extender and can be used on petrol as well. The company have hired you as the marketing manager and requires a report answering the following questions with proper marketing/business sense. a) Identify the need/want or problem that will be addressed in this market offering. b) Which segment should be targeted by the firm for each of its E-car variants? e) Suggest the pricing strategy for each of the E-car variant separately. d) Which promotion tool will be suitable for each variant? e) How would you evaluate each of the variant as a customer? Which problems may the firm face in customer acceptance?
A leading automobile manufacturer is planning to launch an electric car in Pakistan. The company plans to offer three variants in electric cars. i.e. E- Standard Car, that uses an electric charging and based on heavy batteries useable for 120 kilometers in one charge. E- Solar Car includes various solar panels for the charging purposes. This variant will include the solar batteries which will be charged with sunlight. However the third variant named E-Premium Car will have both solar panels for charging and a range extender installed as a backup of energy. This will give customers a safe way to use electric cars in Pakistan as it has a backup extender and can be used on petrol as well. The company have hired you as the marketing manager and requires a report answering the following questions with proper marketing/business sense. a) Identify the need/want or problem that will be addressed in this market offering. b) Which segment should be targeted by the firm for each of its E-car variants? e) Suggest the pricing strategy for each of the E-car variant separately. d) Which promotion tool will be suitable for each variant? e) How would you evaluate each of the variant as a customer? Which problems may the firm face in customer acceptance?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Transcribed Image Text:A leading automobile manufacturer is planning to launch an electric car in Pakistan. The company
plans to offer three variants in electric cars. i.e. E- Standard Car, that uses an electric charging and
based on heavy batteries useable for 120 kilometers in one charge. E- Solar Car includes various
solar panels for the charging purposes. This variant will include the solar batteries which will be
charged with sunlight. However the third variant named E-Premium Car will have both solar
panels for charging and a range extender installed as a backup of energy. This will give customers
a safe way to use electric cars in Pakistan as it has a backup extender and can be used on petrol as
well. The company have hired you as the marketing manager and requires a report answering the
following questions with proper marketing/business sense.
a) Identify the need/want or problem that will be addressed in this market offering.
b) Which segment should be targeted by the firm for each of its E-car variants?
c) Suggest the pricing strategy for each of the E-car variant separately.
d) Which promotion tool will be suitable for each variant?
e) How would you evaluate each of the variant as a customer?
n Which problems may the firm face in customer acceptance?
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Step 1: Introduce market offering
VIEWStep 2: Explain the need or problem adressed by offering
VIEWStep 3: Explain the target segment for each variant
VIEWStep 4: Explain the pricing strategy for each variant
VIEWStep 5: Explain the promotional tool for each variant
VIEWStep 6: Explain how a customer will evaluate each variant
VIEWStep 7: Explain the problems that the firm may face in customer acceptance
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