(a) Formulate the associated transportation model. (b) Determine the optimal shipping schedule.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.1: L.l.bean: Open 24/7, Click Or Brick
Problem 2VC
icon
Related questions
Question
100%
Q1
Cars are shipped from three distribution centres to five dealers. The shipping
cost is based on the mileage between the sources and the destinations and is
independent of whether the truck makes the trip with partial or full loads.
Table Q1 summarizes the mileage between the distribution centres and the
dealers together with the monthly supply and demand figures given in number
of cars. A full truckload includes 18 cars. The transportation cost per truck mile
is $25.
Table Q1: The mileage between distribution centres
Dealer
Supply
1
2
3
4
1
100
150
200
140
35
400
Centre
50
70
60
65
80
200
3
40
90
100
150
130
150
Demand
100
200
150
160
140
(a) Formulate the associated transportation model.
(b) Determine the optimal shipping schedule.
(Hint: Supplyldemand quantities are expressed in truck loads, determined by dividing the
number of cars by 18 and rounding the result up if necessary.)
Transcribed Image Text:Q1 Cars are shipped from three distribution centres to five dealers. The shipping cost is based on the mileage between the sources and the destinations and is independent of whether the truck makes the trip with partial or full loads. Table Q1 summarizes the mileage between the distribution centres and the dealers together with the monthly supply and demand figures given in number of cars. A full truckload includes 18 cars. The transportation cost per truck mile is $25. Table Q1: The mileage between distribution centres Dealer Supply 1 2 3 4 1 100 150 200 140 35 400 Centre 50 70 60 65 80 200 3 40 90 100 150 130 150 Demand 100 200 150 160 140 (a) Formulate the associated transportation model. (b) Determine the optimal shipping schedule. (Hint: Supplyldemand quantities are expressed in truck loads, determined by dividing the number of cars by 18 and rounding the result up if necessary.)
Expert Solution
steps

Step by step

Solved in 3 steps with 2 images

Blurred answer
Knowledge Booster
Product distribution
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
MARKETING 2018
MARKETING 2018
Marketing
ISBN:
9780357033753
Author:
Pride
Publisher:
CENGAGE L