A firm finds that it sold 150 units in January, 160 in February, and 170 in March. What is the forecast of April in case the firm uses 3-month moving average? a. 150 b. 155 c. 160 d. 170
A firm finds that it sold 150 units in January, 160 in February, and 170 in March. What is the forecast of April in case the firm uses 3-month moving average? a. 150 b. 155 c. 160 d. 170
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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A firm finds that it sold 150 units in January, 160 in February, and 170 in March. What is the forecast of April in case the firm uses 3-month moving average?
a. 150
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b. 155
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c. 160
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d. 170
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