A company is planning on expanding and building anew plant in one of three Southeast Asian countries. Chris Ellis,the manager charged with making the decision, has determined that five key success factors can be used to evaluate the pro-spective countries. Ellis used a rating system of 1 (least desirable country) to 5 (most desirable) to evaluate each factor.KEY SUCCESSFACTOR WEIGHT CANDIDATE COUNTRY RATINGSTAIWAN THAILAND SINGAPORETechnology 0.2 4 5 1Level of education 0.1 4 1 5Political andlegal aspects 0.4 1 3 3Social and culturalaspects 0.1 4 2 3Economic factors 0.2 3 3 2a) Which country should be selected for the new plant?b) Political unrest in Thailand results in a lower score, 2, forPolitical and legal aspects. Does your conclusion change?c) What if Thailand’s score drops even further, to a 1, forPolitical and legal aspects?
A company is planning on expanding and building a
new plant in one of three Southeast Asian countries. Chris Ellis,
the manager charged with making the decision, has determined
that five key success factors can be used to evaluate the pro-
spective countries. Ellis used a rating system of 1 (least desirable
country) to 5 (most desirable) to evaluate each factor.
KEY SUCCESS
FACTOR WEIGHT
CANDIDATE COUNTRY RATINGS
TAIWAN THAILAND SINGAPORE
Technology 0.2 4 5 1
Level of education 0.1 4 1 5
Political and
legal aspects 0.4 1 3 3
Social and cultural
aspects 0.1 4 2 3
Economic factors 0.2 3 3 2
a) Which country should be selected for the new plant?
b) Political unrest in Thailand results in a lower score, 2, for
Political and legal aspects. Does your conclusion change?
c) What if Thailand’s score drops even further, to a 1, for
Political and legal aspects?
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