a company is going to launch few health and hygiene related products in the market. However, a friction has evolved betweenmanager and management while finalizing the prices of those products. Management wants to adopt skimming pricing strategy while manager is in favor of penetration. Under such circumstances, how will manager justify his strategy? use hypothetical example(s).
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
a company is going to launch few health and hygiene related products in the market. However, a friction has evolved betweenmanager and management while finalizing the prices of those products. Management wants to adopt skimming pricing strategy while manager is in favor of penetration. Under such circumstances, how will manager justify his strategy? use hypothetical example(s).
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