A beauty product company is developing a new fragrance named Happy Forever. There is a probability of 0.50 that consumers will love Happy Forever, and in this case, annual sales will be 1.00 million bottles; a probability of 0.36 that consumers will find the smell acceptable and annual sales will be 218,000 bottles; and a probability of 0.14 that consumers will find the smell unpleasant and annual sales will be only 53,000 bottles. The selling price is $36, and the variable cost is $8 per bottle. Fixed production costs will be $1.06 million per year, and depreciation will be $1.20 million. Assume that the marginal tax rate is 27 percent. What are the expected annual incremental after-tax free cash flows from the new fragrance? (Round answer to O decimal places, e.g. 5,275.)

A beauty product company is developing a new fragrance named Happy Forever. There is a probability of 0.50 that consumers will love Happy Forever, and in this case, annual sales will be 1.00 million bottles; a probability of 0.36 that consumers will find the smell acceptable and annual sales will be 218,000 bottles; and a probability of 0.14 that consumers will find the smell unpleasant and annual sales will be only 53,000 bottles. The selling price is $36, and the variable cost is $8 per bottle. Fixed production costs will be $1.06 million per year, and depreciation will be $1.20 million. Assume that the marginal tax rate is 27 percent. What are the expected annual incremental after-tax free cash flows from the new fragrance? (Round answer to O decimal places, e.g. 5,275.)

Essentials of Business Analytics (MindTap Course List)

2nd Edition

ISBN:9781305627734

Author:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson

Publisher:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson

Chapter5: Probability: An Introduction To Modeling Uncertainty

Section: Chapter Questions

Problem 32P: Assume that the traffic to the web site of Smileys People, Inc., which sells customized T-shirts,...

See similar textbooks

Similar questions

A company is trying to predict the long-run market share of a new men's deodorant. Based on initial marketing studies, they believe that 30% of new purchasers in this market will ultimately try this brand, and of these, about 55% will purchase it in the future. Preliminary data also suggest that the brand will attract heavier-than-average buyers, such as those who exercise frequently and participate in sports, and that they will purchase about 15% more than the average buyer. Complete parts a and b. a. Calculate the long-run market share that the company can anticipate under these assumptions. The long-run market share is (Type an integer or a decimal rounded to three decimal places as needed.) b. Let T = proportion of customers trying the brand, R = proportion of customers who repurchase, and B = buyer index (which is 1.0 for the average buyer). Develop a general model for predicting long-run market share, L. (Simplify your answer.)
Chan’s Spring Roll (CSR), a seller of frozen spring roll, is considering introducing a healthier version of its product that will be low in sugar and gluten-free. The firm expects that sales of the new spring roll will be $20 million per year. While many of these sales will be to new customers, CSR estimates that 50% will come from customers who switch to the new, healthier spring roll instead of buying the original version. Suppose that 25% of the customers who would switch from CSR’s original spring roll to its healthier version will switch to another brand if CSR does not introduce a healthier spring roll. What level of incremental sales is associated with introducing the new spring roll in this case? $15 million $10 million $17.5 million $12.5 million
Maximus Steel plans to introduce one of three new products code-named: Wren, Hawk, and Nightingale. The marketing department indicated that the success of any product depends on the market conditions (Favorable, Neutral, or Unfavorable). The profit the company will earn also depends on the market conditions. The table below shows the probability estimated for each market condition and the profits Maximus Steel will realize within those conditions: Product Code Market Conditions Favorable P = 0.2 Neutral P = 0.7 Unfavorable P = 0.1 Wren $120,000 $70,000 ($30,000) Hawk $60,000 $40,000 $20,000 Nightingale $35,000 $30,000 $30,000 Part 1 Instructions: Compute the expected value for each alternative. What is the best option for the company?
Mme. Giselle's boutique in Cleveland, Ohio is planning to sell a Parisian frock. If the public view it as being the latest style, the frocks will be worth $12,000. However, if the frocks are viewed as passe, they will be worth only $3,000. If the probability that they are stylish is 10%, what is the expected value of the frocks? The expected value of the frocks (EV) is EV $ (Enter your response rounded to two decimal places.)
After considerable research, a winter products line has been developed. However, Silven's president has decided to introduce only one of the new products for this coming winter. If the product is a success, further expansion in future years will be initiated. The product selected (called Chap-Off) is a lip balm that will be sold in a lipstick-type tube. The product will be sold to wholesalers in boxes of 24 tubes for $11 per box. Because of excess capacity, no additional fixed manufacturing overhead costs will be incurred to produce the product. However, a $99,000 charge for fixed manufacturing overhead will be absorbed by the product under the company's absorption costing system. Using the estimated sales and production of 110,000 boxes of Chap-Off, the Accounting Department has developed the following manufacturing cost per box: Direct material Direct labor Manufacturing overhead Total cost $ 5.10 3.40 2.30 $ 10.80 The costs above relate to making both the lip balm and the tube that…
After considerable research, a winter products line has been developed. However, Silven's president has decided to introduce only one of the new products for this coming winter. If the product is a success, further expansion in future years will be initiated. The product selected (called Chap-Off) is a lip balm that will be sold in a lipstick-type tube. The product will be sold to wholesalers in boxes of 24 tubes for $9 per box. Because of excess capacity, no additional fixed manufacturing overhead costs will be incurred to produce the product. However, a $105,000 charge for fixed manufacturing overhead will be absorbed by the product under the company's absorptlon costing system. Using the estimated sales and production of 150,000 boxes of Chap-Off, the Accounting Department has developed the following manufacturing cost per box: Direct material Direct labor $ 4.10 2.40 Manufacturing overhead 1.80 Total cost $ 8.30 The costs above relate to making both the lip balm and the tube that…
Pisa Pizza, a seller of frozen pizza, is considering introducing a healthier version of its pizza that will be low in cholesterol and contain no trans fats. The firm expects that sales of the new pizza will be $17million per year. While many of these sales will be to new customers, Pisa Pizza estimates that 31%will come from customers who switch to the new, healthier pizza instead of buying the original version. a. Assume customers will spend the same amount on either version. What level of incremental sales is associated with introducing the new pizza? b. Suppose that 57%of the customers who will switch from Pisa Pizza's original pizza to its healthier pizza will switch to another brand if Pisa Pizza does not introduce a healthier pizza. What level of incremental sales is associated with introducing the new pizza in this case? **round to two decimal places**
Unilever is a company that produces consumer packaged goods. The company wants to launch a new social media campaign and is contemplating between two options. The first option is to launch the campaign on Instagram, which will cost them $100,000 and bring in an incremental revenue of $300,000. This campaign is estimated to have a margin of 40%. The second option is to launch the campaign on TikTok, which will cost them $30,000 and bring in an incremental revenue of $120,000. The TikTok campaign is estimated to have a margin of 50%. According to this information, if the company only cares about the ROM(%), which option would they end up choosing?
Premium Corporation believes that there is a market for a portable electronic toothbrush that can be easily carried by business travelers. Premium's market research department has surveyed the features and prices of electronic brushes currently on the market. Based on this research, Premium believes that $75 would be about the right price. At this price, marketing believes that about 78,000 new portable brushes can be sold over the product's life cycle. It will cost about $1,170,000 to design and develop the portable brush. Premium has a target profit of 25% of sales. Requirement 1. Determine the total and unit target cost to manufacture, sell, distribute, and service the portable brushes. Requirement 1. Determine the total and unit target cost to manufacture, sell, distribute, and service the portable brushes. Begin by computing the total target cost to manufacture, sell, distribute, and service the portable brushes, then compute the unit target cost to manufacture, sell, distribute,…
Pisa Pizza, a seller of frozen pizza, is considering introducing a healthier version of its pizza that will be low in cholesterol and contain no trans fats. The firm expects that sales of the new pizza will be $17 million per year. While many of these sales will be to new customers, Pisa Pizza estimates that 38% will come from customers who switch to the new, healthier pizza instead of buying the original version. a. Assume customers will spend the same amount on either version. What level of incremental sales is associated with introducing the new pizza? b. Suppose that 51% of the customers who will switch from Pisa Pizza's original pizza to its healthier pizza will switch to another brand if Pisa Pizza does not introduce a healthier pizza. What level of incremental sales is associated with introducing the new pizza in this case? a. Assume customers will spend the same amount on either version. What level of incremental sales is associated with introducing the new pizza? The…
Flamengo Co is a sporting goods manufacturing. Its basketball division had an ROI of 13% last year. The manager of the basketball division is considering additional investment in a new clothing line for the coming year. What step will the manager likely choose to take? O Not invest in the clothing line if it gives less than 13% ROI. O Not invest in the clothing line if it gives an ROI equal to 13%. O Invest in the clothing line as long as its ROI is positive. O Invest in the clothing line as long as it provides positive operating income. O Not invest in the clothing line if it gives more than 13% ROI.
The Isis Company considers introducing a new lower-end olive oil brand with cheaper packaging in addition to its original brand "Isis". The objective was to increase the company's market share by penetrating the mass market (Isis's current market share in 2020 is 10%). Management wanted to position the two brands very differently. However, they anticipated that the new brand might cannibalize from Isis. The below table summarizes the prices, costs and expected volumes in both scenarios (Isis alone and Isis + New Brand) next year (2021). 2021 Scenario 1 Isis 50 20 Volume (units) Fixed Costs (EGP) 100,000 500,000 90,000 500,000 a) Conduct a cannibalization analysis to evaluate the introduction of the new brand. Next year (2021) Price (EGP/unit) Var. Cost (EGP/unit) 2022 Price (EGP/unit) Var. Cost (EGP/unit) b) What is the % increase (or decrease) in volume and in net profits if the new brand is introduced? What is the new market share of the Isis Company (Isis+ New Brand) in this case…