A bad Purchase Decision. What is the worst purchase decision you have ever made? What step(s) in the planned buying process could you have done better in that situation?
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A bad Purchase Decision. What is the worst purchase decision you have ever made? What step(s) in the planned buying process could you have done better in that situation?
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- Suppose you want to buy a laptop and a toothpaste . By keeping in mind the consumer decision making process. write down your purchase processAll consumer buying decisions generally fall along a continuum of three broad categories:routine response behavior, limited decision making, and extensive decision making. Goods and services in these three categories can best be described in terms of five factors.Explain which are they?Consider the scenario of a consumer purchasing a new vehicle. They have access to reasonable vehicle financing, so there are many options available to them. They’re buying the vehicle as a family car for their family of five. Discuss how 3 individual factors might be relevant to their purchasing decision. Discuss how 3 group factors might be relevant to their purchasing decision.
- Suppose you want to buy a Laptop and a tooth paste. By keeping in mind the consumer decision making process. Define the purchase process used(1) What steps could a company take to determine theperceived value of its products in its target markets?(2) How can patterns of temporary price discounts“train” consumers to stop buying at full price?1. Evaluate the stages that consumers typically go through when making decisions to purchase a product. Fully justify your answer with contemporary examples.
- All consumer buying decisions generally fall along a continuum of three broad categories. Name them?3. Which of the following negative perceptions might come from choosing to price a product too low? Choose all that apply. Group of answer choices Buying this product will make me look cheap to my friends who all have spent more money. The product is of low manufactured quality. This company just wants to make a lot of money. Buying this product would make me look pretentious — like a rich snob — trying to show off my money. This product isn't worth the price they're asking for it. The consumer cannot trust the product to deliver all the value it claims to give them.According to the theory of planned behavior (TPB), consumers' attitudes will predict their behavior, so long as three conditions are met. What are those conditions? low perceived control, high specificity, high normative influence high perceived control, low specificity, high normative influence high perceived control, high specificity, low normative influence low perceived control, low specificity, low normative influence The primary method of employing good-better-best (GBB) pricing to a category of products is via . O feature differentiation liking by similarity social movement marketing priming emotions
- Discus the buying process you will go through when making decisions regarding, say, the purchase of a laptop or any smart device for online studies.Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), state what it was, and then answer : What was your motive for purchasing the product? Why did you choose that particular brand? To what extent is your decision process explained by the Consumer Decision-making Process? Justify any deviations with clarity and explain in detail with relevant examplesA buyer’s decisions are also influenced by personal characteristics. These include the buyer’s Race, age, gender, and Religion. Discuss the influence of religion, race, gender, and age on Buying behavior.