___________ is based on the idea that customer expectations of the service they will receive shape their perception of the actual service encounter. Select one: a. Service recovery b. Service quality c. Service satisfaction d. Service action

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 2C
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___________ is based on the idea that customer expectations of the service they will receive shape their perception of the actual service encounter.
Select one:
a. Service recovery
b. Service quality
c. Service satisfaction
d. Service action
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