8.________ measures the return earned on the common stockholders' investment in the firm.

Cornerstones of Financial Accounting
4th Edition
ISBN:9781337690881
Author:Jay Rich, Jeff Jones
Publisher:Jay Rich, Jeff Jones
Chapter12: Fainancial Statement Analysis
Section: Chapter Questions
Problem 36MCQ
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8.________ measures the return earned on the common stockholders' investment in the firm.

  1. A) Net profit margin
  2. B) Price/earnings ratio
  3. C) Return on equity
  4. D) Return on total assets
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