22. Speedy Carts is a golf cart wholesale business based out of Houston, Texas. The company wants to expand its sales to Corpus Christi. Your company has been asked to help advertise this expansion. Review the statements below. Identify your first step. O You explain the client's needs to your supervisor, saying that the advertising will be equally divided between business to business and business to consumer interactions. C You evaluate whether the target market is responding to the current advertising campaign. You identify the target market by recognizing that the transactions will be business to business. O You identify tactics for the market segment, choosing the types of media you will use.

22. Speedy Carts is a golf cart wholesale business based out of Houston, Texas. The company wants to expand its sales to Corpus Christi. Your company has been asked to help advertise this expansion. Review the statements below. Identify your first step. O You explain the client's needs to your supervisor, saying that the advertising will be equally divided between business to business and business to consumer interactions. C You evaluate whether the target market is responding to the current advertising campaign. You identify the target market by recognizing that the transactions will be business to business. O You identify tactics for the market segment, choosing the types of media you will use.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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