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- What are the Colgate's toothpaste's elements of the product modification, and how it improves on competitive product advantage, and how the change works to jusify this improvement?What are the Colgate's toothpaste's elements of the product modification, and how it improves on competitive product advantage with Crest, Sensodyne, Pepsodent, and Aquafresh, and how the change works to jusify this improvement?Develop three co-branded products: one that wouldbe beneficial to both individual brands, one thatwould benefit one brand but not the other, and onethat would benefit neither brand. Explain your logic.
- Product: Colgate Toothpaste 1. What this product brings you as a “solution” to your “need and want?”. List down five (5) major benefits of this product brand and what specific need and want it addresses. 2. What is the differential advantage of the product brand you prefer compared to its closest competitor product brand? Identify three (3) differential advantages only.What is the reason that a product declines?Do you think the company has been successful in creating the brand name for its products? What do you think are the reasons why the brand names created have been successful?