2. Suppose you run a regression with quantity as your dependent variable and advertising as one of your independent variables. The p-value on advertising is .08. The marketing team is arguing that their advertising efforts are impacting sales, but the finance/economics department is arguing that there isn’t evidence that the advertising is impacting sales. What side would you take and why? Note that this question squarely hits the idea that stats is part science/part art..
2. Suppose you run a regression with quantity as your dependent variable and advertising as one of your independent variables. The p-value on advertising is .08. The marketing team is arguing that their advertising efforts are impacting sales, but the finance/economics department is arguing that there isn’t evidence that the advertising is impacting sales. What side would you take and why? Note that this question squarely hits the idea that stats is part science/part art..
Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter4: Estimating Demand
Section: Chapter Questions
Problem 8E
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2. Suppose you run a regression with quantity as your dependent variable and advertising as one of your independent variables. The p-value on advertising is .08. The marketing team is arguing that their advertising efforts are impacting sales, but the finance/economics department is arguing that there isn’t evidence that the advertising is impacting sales. What side would you take and why? Note that this question squarely hits the idea that stats is part science/part art...
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