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- Some marketers believe that online stores will replace traditional stores in the near future. Othermarketers have opposite opinions, believing traditional stores will still maintain the same position.In what ways and to what extent do you think that non-store retailing poses a threat to conventional retailers? Use examples to support your discussion.The retailing landscape has evolved over the last decade. More recently because of Pandemic restrictions around the world and widespread uptake of technology, everyone is shopping online more. There is a strong positive trend. Do you think this will continue? How do you see online retailing evolving in the short to long term? Be specific and give examples of which product categories are most likely to be affected.Some marketers believe that online stores will replace traditional stores in the near future. Other marketers have opposite opinions, believing traditional stores will still maintain the same position. In what ways and to what extent do you think that non-store retailing poses a threat toconventional retailers? Use examples to support your discussion. Answer the question in 300 words and use at least 2 references to support your answer.
- The text discusses the development of online retailing in the United States. How does the development of this retailing form agree with the implications of the retail life cycle?Some marketers believe that online stores will replace traditional stores in the near future. Other marketers have opposite opinions, believing traditional stores will still maintain the same position. In what ways and to what extent do you think that non-store retailing poses a threat to conventional retailers? Use examples to support your discussion.Some marketers believe that online stores will replace traditional stores in the near future. Othermarketers have opposite opinions, believing traditional stores will still maintain the same position.In what ways and to what extent do you think that non-store retailing poses a threat toconventional retailers? Use examples to support your discussion. Please discuss it with proper arguments with citing your references.
- Omnichannel retailing has many potential advantages, but it also has challenges. What are they?Moving into the future, what effect is online retailing likely to haveon the oversupply of retail store space in the United States?The key goal for retailers in the accelerated development phase of the retail life cycle is to Question 35 options: a) find ways of discouraging customers from moving to low-margin, mass-volume outlets. b) recover start-up costs. c) delay entering the decline stage of the retail life cycle. d) establish a dominant position in the fight for market share. e) establish a retail concept that is a sharp departure from existing competition.
- The pandemic has accelerated a shift to buying online. Use your knowledge of retailing and/or customer buying behaviors to suggest and briefly explain two (2) strategies that offline/brick-and-mortar retailers could pursue to win back customersThe atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Is the atmosphere appropriate given the store’s merchandise assortment and target market? Which elements of the physical store’s atmosphere are part of the online store’s atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence?10 Guardian (2015) advocated that ‘Consumers want to be able to buy anytime and anywhere’. In the digital era, the retail industry strives to provide a seamless and unified experience to customers as they surf across different channels, to keep them connected. Nevertheless, digital marketers should not assume that consumers no longer interact with the physical world. (a) Discuss the importance of cross channel marketing strategy in retail industry