101. All of the following are categories of consumers based on when they purchase a new product, the information sources they use and their risk-taking orientation EXCEPT __________. a) initiators b) early adopters c) early majority d) late majority e) laggards 102. The largest numbers of product adopters with respect to the diffusion of innovation are found among __________. a) early adopters and laggards b) early majority and late majority c) late majority and laggards d) innovators and early majority e) innovators and early adopters 103. As product adopters, innovators typically __________. a) fear debt and use neighbors and friends as information sources b) are skeptical and have below average social status c) act with deliberation and use many informal social contacts d) are leaders in social standing and have slightly above average education when compared to the other adopter classes e) are venturesome, better educated than other product adopters and use multiple information sources 104. As product adopters, early adopters typically __________. a) fear debt and use neighbors and friends as information sources b) are skeptical and have below average social status c) act with deliberation and use many informal social contacts d) are leaders in social standing and have slightly above average education when compared to the other adopter classes e) are venturesome, better educated than other product adopters and use multiple information sources 105. As product adopters, members of the early majority typically __________. a) fear debt and use neighbors and friends as information sources b) are skeptical and have below average social status c) act with deliberation and use many informal social contacts d) are leaders in social standing and have slightly above average education when compared to the other adopter classes e) are venturesome, better educated than other product adopters and use multiple information sources 106. As product adopters, members of the late majority typically __________. a) fear debt and use neighbors and friends as information sources b) are skeptical and have below average social status c) act with deliberation and use many informal social contacts d) are leaders in social standing and have slightly above average education when compared to the other adopter classes e) are venturesome, better educated than other product adopters and use multiple information sources 107. As product adopters, laggards typically __________. a) fear debt and use neighbors and friends as information sources b) are skeptical and have below average social status c) act with deliberation and use many informal social contacts d) are leaders in social standing and have slightly above average education when compared to the other adopter classes e) are venturesome, better educated than other product adopters and use multiple information sources 108. When the personal computer was first introduced, industry analysts predicted that very few would be sold. However, a short time after the product was made available, consumers who were young, highly educated, adventuresome and who were well informed began buying personal computers. While those buyers were relatively few in number, the marketers of computers were encouraged because other, less adventuresome consumers would likely adopt personal computers later. According to the product adoption classification, those first buyers of personal computers were __________. a) early adopters b) early majority c) innovators d) product leaders e) diffusion leaders 109. Imagine Post Cereal introduces a cereal bar just like the ones Kellogg’s and Quaker already have on the market. Post has decided to promote the bars using ads without coupons and to price the bars at about the same price as the other brands. Post Cereal bars will also be distributed to the same stores as the Kellogg’s and Quaker products. Which of the following barriers to new product adoption will most likely prevent the Post Cereal bars from being a successful product? a) Value barrier b) Psychological barrier c) Economic barrier d) Usage barrier e) Social barrier 110. A new exercise video contends that with one day of fasting and one one-hour period of intense cardiovascular exercise, the average individual can lose five pounds a week and be in peak health within six months of starting the program. __________ barriers will doom the new product to failure because the product’s claims are not consistent with what consumers do and how they think. a) psychological b) social c) physical d) value e) usage
101. All of the following are categories of consumers based
on when they purchase a new product, the information sources they use and their
risk-taking orientation EXCEPT __________.
a) initiators
b) early adopters
c) early majority
d) late majority
e) laggards
102. The largest numbers of product adopters with respect to
the diffusion of innovation are found among __________.
a) early adopters and laggards
b) early majority and late majority
c) late majority and laggards
d) innovators and early majority
e) innovators and early adopters
103. As product adopters, innovators typically __________.
a) fear debt and use neighbors and friends as
information sources
b) are skeptical and have below average social status
c) act with deliberation and use many informal social
contacts
d) are leaders in social standing and have slightly
above average education when compared to the other adopter classes
e) are venturesome, better educated than other product
adopters and use multiple information sources
104. As product adopters, early adopters typically
__________.
a) fear debt and use neighbors and friends as
information sources
b) are skeptical and have below average social status
c) act with deliberation and use many informal social
contacts
d) are leaders in social standing and have slightly
above average education when compared to the other adopter classes
e) are venturesome, better educated than other product
adopters and use multiple information sources
105. As product adopters, members of the early majority
typically __________.
a) fear debt and use neighbors and friends as
information sources
b) are skeptical and have below average social status
c) act with deliberation and use many informal social
contacts
d) are leaders in social standing and have slightly
above average education when compared to the other adopter classes
e) are venturesome, better educated than other product
adopters and use multiple information sources
106. As product adopters, members of the late majority
typically __________.
a) fear debt and use neighbors and friends as
information sources
b) are skeptical and have below average social status
c) act with deliberation and use many informal social
contacts
d) are leaders in social standing and have slightly
above average education when compared to the other adopter classes
e) are venturesome, better educated than other product
adopters and use multiple information sources
107. As product adopters, laggards typically __________.
a) fear debt and use neighbors and friends as
information sources
b) are skeptical and have below average social status
c) act with deliberation and use many informal social
contacts
d) are leaders in social standing and have slightly
above average education when compared to the other adopter classes
e) are venturesome, better educated than other product
adopters and use multiple information sources
108. When the personal computer was first introduced,
industry analysts predicted that very few would be sold. However, a short time
after the product was made available, consumers who were young, highly
educated, adventuresome and who were well informed began buying personal
computers. While those buyers were relatively few in number, the marketers of
computers were encouraged because other, less adventuresome consumers would
likely adopt personal computers later. According to the product adoption
classification, those first buyers of personal computers were __________.
a) early adopters
b) early majority
c) innovators
d) product leaders
e) diffusion leaders
109. Imagine Post Cereal introduces a cereal bar just like
the ones Kellogg’s and Quaker already have on the market. Post has decided to
promote the bars using ads without coupons and to price the bars at about the
same price as the other brands. Post Cereal bars will also be distributed to
the same stores as the Kellogg’s and Quaker products. Which of the following
barriers to new product adoption will most likely prevent the Post Cereal bars
from being a successful product?
a) Value barrier
b) Psychological barrier
c) Economic barrier
d) Usage barrier
e) Social barrier
110. A new exercise video contends that with one day of
fasting and one one-hour period of intense cardiovascular exercise, the average
individual can lose five pounds a week and be in peak health within six months
of starting the program. __________ barriers will doom the new product to
failure because the product’s claims are not consistent with what consumers do
and how they think.
a) psychological
b) social
c) physical
d) value
e) usage
Step by step
Solved in 5 steps
