1.List all the factors and changes that contributed to the decline in Toys R Us commercial success, 2.Categorize those factors into the main marketing environment components of: the internal environment, the micro-environment, and the macro-environment, 3.Rank the factors (based on the video and below information) in terms of which ones were the most significant in the downfall of Toys R Us.

1.List all the factors and changes that contributed to the decline in Toys R Us commercial success, 2.Categorize those factors into the main marketing environment components of: the internal environment, the micro-environment, and the macro-environment, 3.Rank the factors (based on the video and below information) in terms of which ones were the most significant in the downfall of Toys R Us.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter3: The Marketing Environment

Section3.2: Dollar General Uses Buying Power To Target Markets

Problem 3C

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