1.Highlight (4) characteristics of service that organisations need to be cognizant of. 2. Discuss (3) strategies that businesses should use to foster customer loyalty. Give one example appropriate to each strategy.
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1.Highlight (4) characteristics of service that organisations need to be cognizant of.
2. Discuss (3) strategies that businesses should use to foster customer loyalty. Give
one example appropriate to each strategy.
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- XI. You're planning customer support services for Phonic's new smart phone product. Review what you know about your target market and its needs; also think about what Phonic's competitors are offering. Then respond to these three questions about designing and managing services. I. What support services are buyers of smart phone products likely to want and need? II. How can Phonic manage gaps between perceived service and expected service to satisfy customers? III. What post-sale service arrangements must Phonic make and how would you expect these to affect customer satisfaction? Consider how your service strategy will support Phonic's overall marketing effortsBusiness Performance Management (BPM) can be seen to be the convergence of Corporate Strategic Planning and Business Intelligence (BI). a) Provide an overview of the key steps within a Corporate Strategic Planning process, identifying any strategic planning techniques that could be employed. b) Describe a suitable BI system that could be used directly by a senior manager to monitor company progress towards achievement of its corporate strategic plan.The followings are the Strength and Threats from MS company who is a training school providing only on-site training manually at client premises and has no technology background: Strength (S): S1. Low Employees Turnover S2. Versatile training platform with different sectors (Transport, Health, Hospitality & Tourism, education, ...) S3. Organization stability S4. High experienced and qualified employees S5. On-site training at client premises S6. Positive feedbacks from clients. Threats (T): T1. Trends toward technology may threaten operations of MS T2. Increase in competitors in training and education sector. T3. Changing rules and policies to adhere to the Quality Assurance Framework (QAF) can result in losses as the whole system has to be re-organized T4. Loss of market shares since MS cannot listen to all demands of client. List the Strength Threat (ST) strategies from the TOWS Matrix by writing simple and specific phrase as from the example from the picture below. (Noting…
- Please critically evaluate the following research methodologies. Identify some of the problems with both methodologies. How could these methodologies be improved? 1. To access the extent of its trade area, a shopping mall stations interviewers in the parking lot every Monday and Friday evening. After people park their cars, interviewers walk up to them and ask them for their ZIP codes. 2. To access the potential for new horror movies starring alien robots, a major studio invites people to call a 900 number and vote yes if they would like to see such movies or no if they would not. Each caller is billed a $2 charge.Evaluate what are the needs , wants and demands of the deliveroo customer . Evaluate deliveroos business through a "jobs to be done " lens. Reference key academic marketing theory and provide applied examples( deliveroo ) to demonstrate your insightsCustomer Relationship Management (CRM) program will be successful if it is effectively implemented. Suggest THREE (3) important elements in designing and implementing effective CRM program. Give relevant example related to online business organisation.
- "In what ways can machine learning algorithms be applied in CRM systems to enhance customer segmentation, personalized marketing, and sales forecasting, and what are the potential challenges and ethical considerations associated with their use?"Direction: Do what is instructed below. Write your answers in your notebook. One of the goals of business is to cater the needs and wants of the customers and make them satisfied of the goods & services that a business provides in order for them to share their experiences for the growth and sustainability of the business operation. Now, I want you to create your own product or services that best suits to the needs of our present situation which we are in the midst of the global pandemic. Requirement: Create your own product using the Five (5) Product Levels by Kotler. Use the table below: Product levels Question Product or services you Draw the product you want Drawing here: Answer can create and offer to to offer your customers bas Core benefit of the State the fundamental product benefit that you can offer to satisfy them Generic product State the basic version of the product the features necessary for it to function State the product set of Expected product features that the…Your line manager, Ms Lionheart, has collected and scrutinised performance data for the company. She was concerned that the inventories were high for certain products which had resulted in significant price reductions and losses for the company. At the same time, the company had run out of stock for other items early in the season resulting in unsatisfied customers and lost sales. Ms Lionheart has concluded that the problem was not with the specific products carried in the stock, but with the quantities ordered by the procurement department for two popular products; Dog Ball Launcher and Lightweight Dog Lead. Dog Ball Launcher is a product carried by the company for the past four years. Quarterly demand data for the past four years are shown in table 1. Last year the company seemed to always be out of stock for this item. The model used by the procurement department to forecast demand for this product over the last two years has been Multiplicative Seasonal model based on seasonal…
- Discuss the two methods objectively for the customer to comprehend, taking into account their advantages and disadvantages.For Tiktok, substantiate the basis for the proposed value proposition and target customer. You must include an analytical framework for the value proposition (e.g. the value proposition canvas or the value line approach) and substantiate the customer segment. The framework must seek to clarify the next best/most competitive customer solution/offering. It must also seek to quantify how much value accrues to the customer per dimension of value.a. Explain the Bonia Company can performance results be pinpointed by area, unit, project, or function? b. Explain the Bonia Company is the information timely? c. Is the Bonia Company using benchmarking to evaluate its functions and activities?