1. Prepare a value-chain analysis for Ram to assist in the decisión whether tő purchase or manufacture the parts, and whether to contract out the marketing, distribution, and servicing of the units. 2. Should Ram (a) continue to purchase the parts or manufacture them and (b) continue to provide the marketing, distribution and service or outsource this activity to Basher? Explain your answer.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Developing a Competitive Strategy; Contemporary Cost Management Techniques
89
Luzon. Average production and sales are 500 units per month. Ram has
achieved its success in the market through excellent customer service and
product reliability. The manufacturing process consists primarily of assembly
of components purchased from various electronics firms, plus a small amount
of metalworking and finishing. The manufacturing operations cost P110 per
unit. The purchased parts cost Ram P250, of which P130 is for parts that Ram
could manufacture in its existing facility for P80 in materials for each unit,
plus an investment in labor and equipment that would cost P35,000 per month.
Ram is considering outsourcing to another MNR firm, Basher Enterprises, the
marketing, distribution and servicing for its units. This would save Ram
P125,000 in monthly materials and labor costs. The cost of the contract would
be P105 per radio.
Required:
1. Prepare a value-chain analysis for Ram to assist in the decision whether to
purchase or manufacture the parts, and whether to contract out the
marketing, distribution, and servicing of the units.
2. Should Ram (a) continue to purchase the parts or manufacture them and
(b) continue to provide the marketing, distribution and service or outsource
this activity to Basher? Explain your answer.
Transcribed Image Text:Developing a Competitive Strategy; Contemporary Cost Management Techniques 89 Luzon. Average production and sales are 500 units per month. Ram has achieved its success in the market through excellent customer service and product reliability. The manufacturing process consists primarily of assembly of components purchased from various electronics firms, plus a small amount of metalworking and finishing. The manufacturing operations cost P110 per unit. The purchased parts cost Ram P250, of which P130 is for parts that Ram could manufacture in its existing facility for P80 in materials for each unit, plus an investment in labor and equipment that would cost P35,000 per month. Ram is considering outsourcing to another MNR firm, Basher Enterprises, the marketing, distribution and servicing for its units. This would save Ram P125,000 in monthly materials and labor costs. The cost of the contract would be P105 per radio. Required: 1. Prepare a value-chain analysis for Ram to assist in the decision whether to purchase or manufacture the parts, and whether to contract out the marketing, distribution, and servicing of the units. 2. Should Ram (a) continue to purchase the parts or manufacture them and (b) continue to provide the marketing, distribution and service or outsource this activity to Basher? Explain your answer.
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