1. Identify an industry you would like to learn more about. Ideally, you should be able to gather sufficient information on this industry to thor- oughly analyze the impact of the general environment on industry profit- ability. Although information is available for a wide variety of industries, this exercise will be easier if you choose an industry that has been writ- ten about consistently in the business press. In order to manage the volume of data required for a thorough analysis, your instructor might want you to focus solely on the home country of the largest firms in the industry (unless most firms earn a majority of their profits from abroad).

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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1. Identify an industry you would like to learn more about. Ideally, you
should be able to gather sufficient information on this industry to thor-
oughly analyze the impact of the general environment on industry profit-
ability. Although information is available for a wide variety of industries,
this exercise will be easier if you choose an industry that has been writ-
ten about consistently in the business press. In order to manage the
volume of data required for a thorough analysis, your instructor might
want you to focus solely on the home country of the largest firms in the
industry (unless most firms earn a majority of their profits from abroad).
Transcribed Image Text:1. Identify an industry you would like to learn more about. Ideally, you should be able to gather sufficient information on this industry to thor- oughly analyze the impact of the general environment on industry profit- ability. Although information is available for a wide variety of industries, this exercise will be easier if you choose an industry that has been writ- ten about consistently in the business press. In order to manage the volume of data required for a thorough analysis, your instructor might want you to focus solely on the home country of the largest firms in the industry (unless most firms earn a majority of their profits from abroad).
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