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1. Differentiate between the five generic competitive strategies citing company examples for each.
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- 6. Which business tool can be used to conduct a competitive analysis. 7. Three key steps in developing a firm's marketing strategy are 8. The P's of the marketing mix are68) What is one category based on the competitive postured adopted by a business? a) Performers b) Losers c) Gainers d) ProspectorsPrepare a competitor analysis for the NESTLE company.
- 1 (a) From the perspective of the Marketing department and a Tactical assistant marketing manager, discuss the effect of the PESTLE. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. Economic and social have already been use in the first solution. So the next 4 external factors please use 2 for business processes and 2 for customer experienceThis is a marketing topic... Determine, how can a company create a unique value proposition that sets it apart from competitors, and how should this be communicated in the marketing plan?How can a firm conduct a competitive analysis to understand brand's position in the market and identify areas for improvement?
- Identifying competitors is key in the development of future marketing strategy. Evaluate the role of a comprehensive competitors’ analysis exploring what information needs to be gathered about competitors and what role it will play in the development of strategyDefine competitor analysis?1. How do strategic marketing and tactical marketing complement each other in achieving company goals and objectives? 2. How are strategic marketing and tactical marketing different in terms of achievement of objectives?