1. Conducting comparative research on benefit packages (as well as any other supplementary data, such as industry standards). The deliverable is to  identify your comparison group(s), the justification as to why you chose the comparison group(s) that you did and a summary of your findings.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The Office Place is a new retail venture that is located in Omaha, NE that sells office supplies to retail
“face-to-face” customers, online customers as well as to other businesses (primarily in bulk). Their
strategy and mission is to sell their products at a deeply discounted price, while providing the best
customer service experience possible. This strategy is primarily based on industry research showing that
there is a growing dissatisfaction with the level of customer service from retailers.
This start-up will eventually employ approximately 100 people at various levels and positions and all will
be located in the Omaha, NE facility. The Omaha, NE job market tends to have lower unemployment
rates and more job stability than in other areas of the country.

 

1. Conducting comparative research on benefit packages (as well as any other supplementary data, such as
industry standards). The deliverable is to  identify your comparison
group(s), the justification as to why you chose the comparison group(s) that you did
and a summary of your findings. 

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