. Develop Three key measurable objectives and key message(s) for your plan and three desirable outcomes of the same objectives? b. Identify and justify Three key primary target groups and Three secondary groups c. Describe at least Six (6) channels you intend to using in order to reach the identified groups d. Explain in detail how you intend to measure/evaluate your effort
As a new Marketing Manager at of Blessings Enterprises a newly established Zambian SMEs specialized in manufacturing and distribution of building material in Zambia. Dominating the market is Zambia National building Society and many other giant market players.
As a marketing Manager, you are expected to develop Marketing activities that will help a Company raise its profile, gain
market share and meet sales targets in the first quarter of 2024. You have on your table some of the guidelines to help you develop your plan. Using the questions below, practically and with relevant examples;
a. Develop Three key measurable objectives and key message(s) for your plan and three desirable outcomes of the same objectives?
b. Identify and justify Three key primary target groups and Three secondary groups
c. Describe at least Six (6) channels you intend to using in order to reach the identified groups
d. Explain in detail how you intend to measure/evaluate your effort
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