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4c. The Level Of Customer Service Provided! Braaap intends to provide customers with the utmost support and assistance before and after their purchase. Customers deal with experienced and knowledgeable staff who are trained and educated on their subject. Staff know their questions and their answers. When customers feel they are valued and appreciated, a certain level of trust is built between them and the company. How staff deal with customers also adds to the overall company reputation.! Braaap also uses social networking as a tool to effectively connect and maintain contact with their customers. Social networking is a large part of the lives of their customer base (20-35 year olds), so this is an extremely efficient and effective method …show more content…

The majority of Braaap’s promotion is done through social networking as this appeals to their target market of younger people. Ads are placed on social networking sites and people respond to them. Quite often, social media ads are more effective than television ads. These ads not only lead to potential customers, but potential sponsorship and event deals. Braaap sponsors many athletes in the motoring circuit. This gives them the exposure at events and also through the viewers either at the event or watching it on television. Sponsorship gives Braaap the opportunity to appeal to a larger group of people. If an athlete they admire is sponsored by Braaap, then people are more likely to consider purchasing that product.! Braaap’s products are made in Australia and spare parts are available to order all around the world. The products are purchasable in-store and online. There are number of dealers, distributers and franchises located in Australia to make sure the products are accessible to more customers. Braaap offers delivery services to cater for all customer locations and circumstances.!

7. External Environmental Factors! There are two main external environmental factors effecting Braaap’s company; they are the social and economic aspects of marketing. The social factor includes product promotion (are they promoting in the correct place, e.g. television, social media), are they reaching their customer base?, and merchandise (is it attractive and appealing

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