1. What is the name of your product?
a. Aveeno Daily Moisturizing Lotion
i. What organization produces your product?
-Aveeno; a subsidiary of Johnson & Johnson
2. What type of orientation does the organization follow?
a. Market Orientation
i. How do you know? Explain your answer.
-According to the MKTG10, “a market orientation is a philosophy that assumes that a sale does not depend on aggressive sales force but rather on a customer’s decision to purchase a product.” (Lamb, Hair, & McDaniel) Marketing orientation is synonymous with the marketing concept which states that the organizations very existence hinges upon the need and wants of their customers. Aveeno has a multitude of products. They have products geared towards babies that are safe to use such as baby wash and lotions which have fewer chemicals, and products for adults that cover a range of skin care needs; i.e. face, hair, body, & sun protection. These products are made more for individuals who may have sensitive skin and prefer products with more natural ingredients. With their many products and their use of natural ingredients, they are attempting to satisfy the needs and wants of their diverse customers. Where there is a need for skin care, Aveeno will find it.
3. What type of competitive advantage doe the product/organization have?
a. Product Differentiation Competitive Advantage
i. How do you know? Explain your answer.
-Product differentiation competitive advantage is when a company
Explain how the ethos, mission, aims and values of a school may be reflected in working practices.
The GM organization has been described as an organization with great culture crisis, the story in the study screams culture problems in the organization where employees are fired, many policy and procedures changes at without prior notice to them. Culture encompasses all the values and behaviors that constitute to a unique socialization which is a component of a healthy working environment for employees (Fullan, M. (2001). Culture greatly influences the organization 's output and performance; it as well provides better guidelines on customer care and service in addition to the concern for the environment.
An organizational analysis is an important tool to become familiar with how medical businesses and organizations are able to meet standards of care, provide services for the community and provide employment to health care providers. There are many different aspects to evaluate in an organizational analysis. This paper will describe these many aspects and apply the categories to the University Medical Center (UMC) as the organization being analyzed.
Organizational issues are often the most difficult part of managing projects. Taking the time to analyze an organization can help identify, understand, and solve potential problems. All organizations consist of four different frames: structural, human resources, political, and symbolic. Each of these frames describes a particular way of looking at organizations and how they function. For example, it can be used to identify the project stakeholders to help meet their needs and expectations or simply can be used to decide which college to attend.
A wide range of companies today prefer to adopt the marketing orientated approach to sell their new products rather than using product orientation before.In fact,marketing orientation also helps such companies to earn more profits in the long time.According to Jobber and Ellis Chadwick (2013),marketing orientation focuses on customers need as the primary drivers of organizational performance.However,this is not always the case.Product orientation still be used by some senior executives and this method can help these companies to sell more products and even acquire reliable reputation in the customers.In this essay,first the history of marketing concept development will be discussed and the specific definition of the two kinds of marketing concept will be given respectively.Then these two concepts will be compared by using some examples.The final part will investigate why although marketing orientation is very popular in modern society,some enterprises still adopt the product orientated approach to extend their new products.
Describe how alignment between the values of an organization and the values of the nurse impact nurse engagement and patient outcomes.
One thing the organization could do to raise the gender consciousness would be to do an ongoing series of sensitivity training for all staff. Along with this training would be annual assessment seminars that will teach people the different types of discrimination and harassment and the steps they need to take when such a situation is posed upon them. In the Cancer center where I am employed, women make up nearly 70% of the managerial and supervisory staff in all departments. At the executive level they only make up
The company orientation was initially toward the Product Concept, where it was thought that a good product, with attractive features and correct market placement would attract buyers. Since a better understanding of marketing concepts has been gained through this subject the company will be shifting to the Holistic Marketing Concept as it looks to build brand equity.
Cuyahoga Community College (CCC) is located in Cleveland, Ohio and has 3 campuses located in Downtown Cleveland (Metropolitan), Highland Heights (Eastern), Parma (Western), and Westlake (Westshore). CCC also has satellite sites for Workforce Development (Metropolitan) and the Brunswick University Center (Brunswick). CCC main objective is deliver high quality education while keeping tuition low. The main goal of the college is to successfully guide students to graduate with an Associate’s Degree and/or Industry Certificate. There are currently over 20,000 students enrolled in courses at CCC. I will be describing in this task the Academic Affairs division of the Western Campus.
Stage 4 - Companies in this stage have broad analytic capabilities for solving local problems, but not at the organization level. Due to duplication of efforts and lack of appropriate employee skill sets and attitudes, the organization has some work to do to reach this level of analytical maturity. The CEO and executive team are supportive of analytical focus, but are not passionate about competing on this basis.
Edgar Schein, a famous theorists dealing with organizational culture, provides the following definition for the term: "A pattern of shared basic assumptions that the group learned as it solved its problems that has worked well enough to be considered valid and is passed on to new members as the correct way to perceive, think, and feel in relation to those problems." (organizationalculture101) However, organizational culture is more than sharing assumptions used by a group to solve problems; it is the combination of the points of view, ineffectual processes, education, backgrounds of all the staff which are part of an organization way of doing things. Corporation culture should uncover from the board of the directors to the rest of
Businesses can develop new products based on either a marketing orientated approach or a product orientated approach. According to Jaworski and Kohli (1993), marketing orientation is ‘the organization-wide generation of market intelligence pertaining to current and
Developing and managing offerings organizations is among the list of high-risk any organization can make. These are decisions that can lead to bankruptcy if it fails nonetheless firms needs to continuously seek for ways to meet those needs if they must stay in business. Sure, in your area you have seen some businesses shut their doors after just a few periods of existence. Some firms like Adidas, Samsung, and Nike have more than one product while others have just one. What is certain in this relationship is that the development process follows seven steps principles, but may differ based on the business make up and the organization. The first step of this process is idea development.
I have to plan a strategic analysis of AIS from my point of view. I have to deliver this presentation to my fellow students and to one member of staff at AIS. I have to show this strategic analysis of AIS with the help of strengths and weakness of AIS that it faces from inside and the opportunities and threats that it faces from outside. I want to include marketing, business planning, business reporting, education and goals of an organization as the business purpose of the organization.
Answer 1. Organization profile basically contains brief data about the history and development of the organization, the execution history and foreseen execution later. It also shows the financial and physical resources of the organization also several human capitals. The process of forming an organization profile starts from gathering information about the organization to knowing strength and weakness. The process is explained below with steps: