preview

What Is Tim Hortons Corporate Social Responsibility

Satisfactory Essays

What is Corporate Social Responsibility (CSR)?
Corporate Social Responsibility (CSR) is defined as the voluntary activities undertaken by a company to operate in an economic, social and environmentally sustainable manner.

What is the purpose of corporate social responsibility?
Corporate social responsibility (CSR) is a broad term used to describe a company's efforts to improve society in some way. These efforts can range from donating money to non-profits to implementing environmentally-friendly policies in the workplace. CSR is important for companies, non-profits, and employees alike.

ROLE
Corporate brand will always portray positive image of a business. A good corporate brand is also associated with positive value perception of the stakeholders …show more content…

Some find a charity that relates to their industry and others choose a cause close to their heart. The popular Canadian coffee chain Tim Hortons has made being socially responsible a high priority.

For the past 10 years, many individual Tim Hortons locations have been sponsoring a free summer swimming program and that continues this year. “During the summer Tim Hortons Restaurant Owners are proud to sponsor Free Summer Swimming in certain locations.” This program is currently only for children who reside in the province of Ontario, and you can find out about the times and locations of the program in your area
Free summer swimming will grant children in select areas throughout Ontario the opportunity to participate in a healthy and fun activity with their family and friends that they may not otherwise be able to afford or have access. By offering such programs Tims are truly serving the communities they reside. This is the very essence of an effective CSR business plan because they are making a positive, tangible impact that goes far beyond just employment opportunities and corporate

Get Access