Web 2.0 Changed the Web Culture into a New Page

I was also directed from Google.co.uk to a number of personal and private blogs and forums that satisfied my search criteria. All these Web 2.0 tools greatly assisted me in completing my task and equipping me with the knowledge to do these again in future. “Web 2.0” is a term coined by Tim O’Reilly in 1999 to describe non – written script web pages. They allow me to improve my knowledge base and develop working understanding of IT systems through the use of Blogs, podcasts and Videos.

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

Google Inc. was founded in 1998 by Larry Page and Sergey Brin. By 2000 it had become the world 's largest search engine. This case study will examine the rise of the Google search engine, how it differs from its competitors, and possible threats it may face going forward.

Firstly, as stated in the Fuch readings the web 2.0 is a marketing ideology which relates to the issue offered in ' The Price of Shame' video that attention to certain issues on social media is magnified by web 2.0, the example given in ' The Price of Shame' was how the press making millions of the humiliation of Monica Lewinsky and everyday people alias consumers were digesting the news to be spread. This expresses the marketing ideology, here, business makes money from the extra attention the online news gains through web 2.0, the internet acts a s a supplier while the people who pay attention to it act as the consumers.

Founded on September 4, 1998 Google quickly revolutionized the search engine and the Internet alike. Within two years of starting operations Google had become the largest single search engine in the world and began to dominate the market. As the World Wide Web (web) grew in popularity and became more and more a part of everyone’s daily life, Google too grew in popularity “because it could provide simple, fast, and relevant search results” (Deresky, 2011). The differentiating factor was Google’s “PageRank technology which displays results…by looking for keywords inside web pages, but also gauging the importance of a search result based on the number and popularity of other sites that linked to the page” (Deresky,

Try to imagine a world without Google. It is almost impossible to do so. It’s acceptable to assume that the majority of people who search the web for answers, online shop, or to cure their curiosity, are using Google. Google has over 3 billion queries a day. In today’s society, computing is a part of our everyday lives. More specifically, today’s search engines such as search mogul, Google, Inc., has revolutionized the way we conduct ourselves on the internet. In John Battelle novel, “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture” discusses how today’s search companies are trying to conquer the seemingly impossible task of finding out what does the world want? This novel also discusses how early technology companies like Google and its counterparts have innovated the way we do business online. Google has achieved using many business strategies through innovative technology and products. They have achieved operational excellence over their competitors and continue to excel as well as have the competitive advantage. Learning about Google’s early triumph over hardships and becoming one of the most successful technology companies the world has seen is interesting and quite inspiring.

Google is best-known for pioneering the search engine revolution and providing internet users of the world with a means of searching and finding information at the click of a button. Nearly 70% of the world 's queries pass through Google’s search engine, and 80% of the world’s smartphones run on Android, an operating system developed by Google. Google leads the Internet advertising market. It has the highest annual revenue in the advertising industry. Google concentrates on improving people’s accessibility to information. It invests heavily in ways of arranging data in an accurate and orderly manner. Google’s approach is revolutionary for the Internet economy and by

The second generation of the World Wide Web is Web 2.0. The second generation of the web is focused on user needs as an element in sharing information online. Web 2.0 allows for communication between users via a bandwidth of connectivity, the pages which are created within this 2nd generation of the web are created with dynamic HTML. There are many ways in which

Web 2.0 has forever changed online communication and communication in general. Reddit has opened up new ways to communicate and be a part of communities. These communities are now so integral to our modern culture that they are used for more than just people discussing interests online. Reddit has given has given content creators, business men, and politicians among others to manage and monitor community activity. Filmmakers/television executives use these communities to monitor the fan base of their respective media. They monitor these communities to look at fan feedback, to see what fans like or dislike about the media they are associated with. This is common in television shows as television executives need to know what fans are thinking about the show overall or the season currently airing so they know what to improve on or what the fans want. An example of this is a television executive for the television show ‘Arrow’. The executive Marc Guggenheim has an active Tumblr and Reddit account and responds to comments on sub reddits and hosts AMA’s (ask me anything) to actively engage with the ‘Arrow’ community. This helps keep entertainment media alive and for shows in particular it helps keep fanbases active with weekly releases of shows. Shows such as ‘Supernatural’ and ‘Game of Thrones’ have large active communities on Reddit with ‘Game of Thrones’ roughly having ‘465,699’ active subscribers as of last year (Wikidot, 2015). Part of ‘Game of Thrones; success is due to

Google is a company that was conceptualized in a dorm room by two Stanford University college students in 1996 (Arnold, 2005, p. 1) and has morphed into one of the greatest technological powerhouses in operation today. What began as merely a means to analyze and categorize Web sites according to their relevance has developed into a vast library of widely utilized resources, including email servicing, calendaring, instant messaging and photo editing, just to reference a few. Recent statistics collected by SearchEngineWatch.com reflects that of the 10 billion searches performed within the United States during the month of February, 2008, an impressive 5.9 billion of them were executed by Google (Burns, 2008). Rated as Fortune Magazine’s

In The Google Story, authors David A. Vise and Mark Malseed narrate the success story of Google’s creators Larry Page and Sergey Brin. This text goes to great lengths to give the complete story on how Google on because the largest search engine the world has seen since its conception in 1998. Vise and Malseed argued that with sheer intelligence, innovation, and unique business tactics Google has created an empire. And after such a short time they dominated the search market. They also claim that Microsoft the main competitor of Google cannot rival, google because google creates landmark quality products and Microsoft only suppresses competition with their abundance of resources. The text also explores how the Founders were influenced greatly by their environment and heavily supported by their families.

It can easily be said that the web technologies such as the 2.0 and 3.0 have to a great extent and further development in this field can increase the uses of the technology in the field

With the development of the Web 2.0 which made Internet participative, the Internet users are now capable of expressing themselves, interacting, and giving their opinion onto everything (products, services, brands, companies, cultural property) and on everybody, via multiple platforms on Internet. To criticize a restaurant on Cityvox, to note a seller on eBay, to denounce the actions of a brand or a company via a viral video on YouTube, to support a candidate for an election, to

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”