Unit 4
Assignment 1
Chosen business: Tesco
Task 1 (P1)
There are different types of information that Tesco use these are:
- Verbal information: This is spoken information it could come from the customer, it could also come from Tesco if they let any promotions over the tannoy.
- Written information: This is information that is written in a document, Tesco uses this type of information in its leaflets, receipts and collects this information from customers through comment cards etc.
- Onscreen information: Tesco will use this type of information in their TV adverts so that they can get a lot of promotions across to their potential customers, they can also use this to show customers how good they are compared to their competitors and
…show more content…
-Inviting support for activities: They can use onscreen and written information to do this because if Tesco are holding a fundraiser then it is important that they can get this message out to their customers and staff so they will hand out leaflets on the activities they are holding and advertise it on the television for people who are not coming into store this will invite support. They can also use written information such as messages on bulletin boards in the staff room to invite support for new technology in the business such as new ICT and then staff will be able to voice their support or non-support for this new software etc.
There is lots of places that Tesco get this information from, these can be both internal and external:
Internal
-Financial: This is a place where Tesco can get their information from because if Tesco is doing well and generating a profit then they know that they are doing something well and may not need to change their strategic direction if they are constantly growing and generating more money.
-Human resources: This is a place where Tesco get their information from because they can tell them if the staff are good enough to do their job for example, do they have the right skills to do their job. Human resources can also give them a lot of information such as training that they are giving
Stress, we all have it in our lives and for some of us it affects us in ways we do not even realise it. This causes me great discomfort as this leads me to not even have the ability to begin my tasks as I am concerned about how I will be able to complete it on time. Once I am able to resolve this predicament I will be confident enough about accomplishing all my tasks and concluding these tasks to my best effort.
Informational Communication. Some documents are eyeing a goal, but some are simply to inform the audience. For example, an email can be about a change in a policy, a help manual for a particular program or facility, or changes in the organisational structure.
How do you document what you see? What type of information is this (SOAP) and why?
The ads will be mainly based around what most supermarket ads these days are based around, and that is recognition and hoping to install recall into the buyers memory, showing off the new items that are now on special at the ASDA stores.
Information giving, giving the clients feedback. These can be instructions, feedback or an informational statement.
The practices which I have looked at before, within the Legal, Ethical and Operational Issues, I do believe Tesco has complete intentions of putting them into practice. Unfortunately a lot of employees and individuals can see that there is a profit to be made out of some of the information Tesco acquires, even though this profit would be obtained illegally they are unlikely to think about the consequences as they are so focused on greed. The Tesco website does state that any information they obtain on customers is for the use it was obtained for and unless the customer has agreed to their information being passed along to others, they will not share any details, apart from within the Tesco organisation.
Providers are Tesco's accomplices in the circulation arrange and is significant to their business operations. They put stock in center esteems which are reflected
They have 277 superstores including Broughton Park, 81 compact superstores, 27 Express stores, 41 Metro stores, and 229 other stores (mainly high street stores, which Chester’s Tesco is). They also have Tesco.com, which has no walls so they could sell houses, garden furniture and trips to the moon! Looking at the number of stores in each category you can see that we have got 659
text. It is also a WOB (white on black) which is only used when it is
Tesco PLC is a British multinational basic need and general stock retailer board in Cheshunt, Hertfordshire, England, United Kingdom. It is the third biggest retailer on the planet measured by profits and second-biggest retailer on the planet measured by incomes. It has stores in 12 nations crosswise over Asia and Europe and is the basic supply advertise pioneer in the UK (where it has a piece of the overall industry of throughout 28.4%), Ireland, Hungary, Malaysia, and Thailand.
The products of Tesco are sold in the Tesco stores or online on Tesco?s website. The products sold on the internet can be delivered to the store and the customer can collect them from there and they can be delivered to the person?s house but that will have tax charges. In the stores the person can see the material but on the website the person can?t see the material. The products on internet are mainly the latest products. The marketing function requires internal information and external information. It can give information about the results of research undertaken by the company, the success of previous marketing campaigns and promotional activities, as well as information about the market the organisation currently operates within. The marketing function uses written and web based information. They use the information like the researches about how other organisations are producing the product. Tesco will also use
Every country where Tesco operate has their own laws and regulations; there are regulations that directly or indirectly affect the business of the company (Kramar, 2014). Some of these regulations include,
To penetrate the market, Tesco has been using various techniques. They have been using TV advertisement, newspapers, billboards, radio and more. Tesco has been advertising numerously therefore they could attract customers. Tesco has been using relationship marketing methods such as vouchers and reward, to make sure customers return. Tesco has also been investing a lot on customer service, Tesco want to please customers so they could return.
I will start by defining information. Information is defined as the knowledge of specific events or situations that have been gathered or received by communication, intelligence or news. The first type of information I will talk about is verbal. Verbal communication is part of the day to day activities of Tesco.
Is information that you have collected yourself based on original materials, it is material that has not been evaluated.